Posts Categorized: Construction Marketing

BMF Members Day Presentation on Digital Marketing Strategies for Builders Merchants and Suppliers

nick_pauley_bmf_membersday_digital_presentation

Nick’s weak attempt at dabbing didn’t impress the BMF members

This week I was delighted to give a talk on the importance of an action plan and an integrated digital marketing strategy to members of the BMF [Builders Merchant Federation] at their annual members day conference.

In this post are the presentation slides followed by a write up of the key points raised…

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What is digital marketing and how do I choose the right agency?

What is Digital Marketing?

Digital Marketing is the marketing that you do online which supports, integrates with and helps to measure the marketing you do offline. B2b digital marketing is often aligned to business goals such as lead generation and nurturing, brand awareness and customer relationship management [CRM].

Digital marketing is about embracing new technologies and integrating these new techniques with the more traditional marketing approaches to effectively market your company to the right audience.

Unlike some traditional methods, there is no smoke and mirrors with digital marketing, it can be measured, monitored and refined.

From where I’m standing, there are three key factors that impact the success of any modern digital marketing plan…

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What is Profile Advertising and are there any Benefits?

What is profile advertising
When faced today with yet another suggestion for one of our clients to ‘support’ an editorial piece and their loyal specifiers with profile advertising, it got me thinking…who really thinks that this is a good idea?

Does either the Specifier or the Building Product Manufacturer actually know what they are agreeing to here?

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