Posts Categorized: Blogging
We are always flogging the virtues of building credibility online to construction markers and the product manufacturers they work for. We discussed 5 reasons why construction companies should be blogging a while back now and that advice is still 100% relevant and appropriate today.
To give a brief overview, those 5 massively important reasons included…
- To Show your Technical Expertise
- To Prove Industry Leadership
- To Voice Opinions on Recent or Upcoming Legislations and Regulations Changes
- To Provide Answers to Common Questions
- To Support the Reach and Measurement of your Marketing Campaigns
Digital marketing constantly moves on but these points are just as crucial now to achieving your business goals as they ever were.
This post aims to provide you with even more ammunition to take to the purse holders as to why your construction business should be blogging.
Proving your technical expertise and industry knowledge by being helpful and relevant is massively important, now more than ever.
All construction marketers over the past few years would have repeatedly heard the phrase ‘Content is King’.
This post will cover the value of blogs as an effective strategy for developing content, and how to demonstrate the results to your business.
Good marketers talk about telling stories.
When you write content, when you create video, when you design an infographic, tell a story.
So I’m gonna tell you about my MozCon experience.
Zeph, Suarev, Sarah Bird, Lexie and a few others…. there are “actionable” items in here for you! Just bear with me for the first 500 words please.
Nathalie I stole your words for the title, because I think this qualifies…
So I am two months in and my first task of finding out our Net Promoter Score [NPS] is complete.
My name is Steph and I am the newest recruit to the Pauley Creative team. My role within Pauley creative is Accounts Manager, it is my job to ensure all our customers are happy and to make sure the level of service we provide is the best it can be. So finding out our NPS was a good starting point.Read More
This new episode of MDi TV discusses a topic suggested to us by Helen Johnstone from Competitive Advantage in our LinkedIn group. Pritesh explains the reasons for having a corporate blog and what platforms (Blogger, WordPress, Tumblr) are best suited to your business needs. Whether you want to increase quality traffic to your website, build trust through thought leadership or position yourself as the ‘technical expert’ in your industry, blogging has to be done on a consistent basis to reap any rewards. Look at your internal resources to identify who will be producing your content, how often it will be published and what topics you will be writing about.
Many of you have already started a personal or business blog, and there will be some of you who are contemplating starting a blog in the hope of driving additional traffic to your website. If you are in the ‘contemplating’ category then I suggest you probably need to start pretty soon.
The content you write is visible for all on the web and particularly those who are searching to find the answers to their issues, problems and questions. Search engines love blogs too. This is because, unlike your website, the content within your blog is always changing depending on your posting frequency.Read More
This is the first in a series of posts which aims to inspire you, the marketer for your construction company, on how you could use social media platforms and tools such as Blogs, Twitter, LinkedIn and YouTube to connect, engage and educate your audience and enhance your brand to meet business objectives.
This post was recently updated in April 2015
Firstly, let’s get one thing straight.
Your marketing efforts should always be geared towards business objective(s), goals and targets (K.P.I’s). Why are you doing it? The last thing you want to do is step into the world of public opinions and customer conversations with a blind eye and make a complete hash of things. If you haven’t read Social Media Metrics by Jim Sterne then we suggest you do.
Jim writes that the big 3 business goals for social media are:
1) Increase revenue
2) Lower costs
3) Improve Customer Satisfaction’.
These 3 goals are all that matter in the long run and the goals/objectives which I will relate to for each channel.Read More
In the old days we used to say that you needed to give something away. If you were going to make any impression on the world wide web. The same’s still true when it comes to blogging. Each blog must contain at least one item of value – a useful link, a relevant shared thought, a joke perhaps, or some advice which the majority will think worthwhile. If there’s nothing of value readers will be lost. If you get it right, then… the world’s your limit.