London Build 2015 is the leading construction exhibition to focus exclusively on London and the South of England.
This two day exhibition, conference, workshop and networking event will take place at the O2 Arena on the 18th and 19th June. The exhibition will be showcasing the latest projects, developments, investment and opportunities in and around the Capital.
I was kindly asked to present at the RIBA Insight Consultancy Day for its members, mainly product manufacturers and suppliers. Over 100 delegates attended the day which saw a range of topics presented and discussed including ‘BIM take up amongst professional services’ and ‘what do Architects want from product CPD’s’ and an ever popular topic ‘Adding Social Media to your Construction Marketing Mix’ presented by Paul Wilkinson.
Finally my presentation on increasing the visibility of construction product websites in search engines and ensuring they are found by specifiers, architects, engineers and designers when they are looking for new products, services or businesses for a particular project or problem. The presentation can be viewed below. Feel free to leave any comments or questions in the comments section below.Read More
We recently presented at the CIMCIG Digital Marketing Workshop in London about measuring what really matters to your bosses and directors .
The presentation focused on what construction marketers should be measuring if the aim of your marketing is lead generation. Your website is and should be the heart of your digital marketing strategy and it is a lead conversion tool – but is it doing its job? How do you know your marketing activities are working if you are not measuring leads by source or campaign?
Lead generation and conversion is an important marketing and business goal, so are you measuring how your website is performing? How many leads is your website generating and how many of them are converted into prospects? Which campaigns are working better than others? Where are you spending most of your budget and is it generating you leads? How can you reduce your spend yet increase conversions or generate good qualified leads?
Some marketers only report metrics such as visits and page views which doesn’t tell you anything. Marketers should instead report results and outcomes, not observations. Measure what matters!
CIMCIG kindly invited me to present at the Marketing to Architects half-day seminar on the subject of ‘Social Media Marketing to Architects’. Majority of the audience were marketers from Product Manufacturing companies and a handful of marketers from software providers and design services. 89 marketing and business development professionals attended the event which was great news for the organisers and presenters. The event provided a unique networking opportunity and gave delegates a chance to learn about enhancing existing communication channels and integrating new channels into their marketing mix to target and communicate with Architects more effectively.
Key points from the presentation:
Plan and research your audience. Where are they discussing topics online? What forms of communication channels do they use?
Take the time to listen to what architects discuss and talk about online.
Respond and engage with Architects. Provide them with content which is of value and helps Architects, Specifiers and Engineers to choose your products and establish a relationship with your brand.
Nurture Architects and help them through the specification process at various touch points.
Don’t always talk about yourself. Provide informative content to Architects.
Get other departments involved, social media can be a business tool.