If you’re in online construction product sales (or any product sales for that matter) you may very well be using pay-per-click advertising. At first glance it’s a simple concept. You only pay when people click on your link. The trouble with the system is that fraudulent clicks can seriously dent your pocket and bring about no additional sales.Read More
Posts Categorized: Construction Marketing
If you’re already a Pauley Creative client you’ll know that we like surveys and tend to use Survey Monkey which is an amazingly easy-to-use online survey service. There’s a free version for just a few questions and answer choices, but even if you want bells and whistles it’s not expensive (Pitch over – don’t mention it Survey Monkey!). A survey is a very good way to generate statistics and these make great PR – as long of course as the results are something you want to shout about! Read More
The internet has provided a platform where anyone can comment, without any editorial control at all. It’s been a rapid revolution which has taken control from the hands of those who make a business out of publishing. Some commentators have even complained and questioned whether such important things as expressing opinions should be left in the hands of the masses!Read More
Digital marketer upset by lack of digital marketing at Ecobuild – no surprise there then! Yes, it was green, seriously green in fact, but from where I was standing it was more ‘green behind the ears’.
Sure, there was some fantastic energy saving, efficiency driven, eco-friendly, sustainable products and services on show – and some great ‘looking’ stands too. In that respect and from an eco-building product and discussion perspective the event no doubt delivered – other more knowledgeable people than me can debate that.
So, my problem is?Read More