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So let’s kick off with the basics.
A ‘Thank You’ page is a web page where subscribers are redirected immediately after they submit their information. It typically thanks the subscriber for signing up to a newsletter or downloading a piece of content, whilst providing instructions on what to do next.
But why should you own a ‘Thank You’ page?
Construction product manufacturers spend huge amounts of money on marketing and external agencies, but how do you know you’re getting the most out of them?
A few months back we wrote about how to structure a successful marketing team and how to choose the right marketing partner for your construction business, but how do you get the best from that team?
This post is all about helping you to get the very best from your marketing partners.
LinkedIn is known as a valuable networking tool to most businesses; it serves as a platform for building successful relationships online which in turn can lead to exciting business opportunities. Ultimately, the more you communicate with your network, the more they’ll communicate with you.
However many have jumped onto the social media bandwagon without fully understanding how LinkedIn can also directly benefit marketing objectives and brand culture.
UPDATE – for the latest social media research, view our 2018 posts on how the top contractors are now using Instagram, Twitter, and Google Plus.
For the past few years, we’ve carried out an analysis of how the top main contractors in the UK are using social media to connect with their target audience.
This post will recap on our research from 2014, using the same construction companies reviewed in our previous post in order to analyse their progression (or digression) from the world of social today.
We are always flogging the virtues of building credibility online to construction markers and the product manufacturers they work for. We discussed 5 reasons why construction companies should be blogging a while back now and that advice is still 100% relevant and appropriate today.
To give a brief overview, those 5 massively important reasons included…
Digital marketing constantly moves on but these points are just as crucial now to achieving your business goals as they ever were.
This post aims to provide you with even more ammunition to take to the purse holders as to why your construction business should be blogging.
Proving your technical expertise and industry knowledge by being helpful and relevant is massively important, now more than ever.
The broad and varied requirements of a construction product manufacturer can be challenging.
This post will help you create a team to deliver on the wide range of marketing support required, from BBA’s certificates to content marketing campaigns.
Ok, insane might be pushing it, but in this short post we’ll run through six high-impact-at-the-very-least internal exercises that you can take (on your own, or in a small group), that will help you form a solid foundation for an actionable and measurable marketing strategy.
And, because getting to a cohesive and actionable marketing strategy (one that the business will buy into and support you in) takes both time and patience, these sessions will add serious fuel to your existing marketing plan or, it’ll give you the super-sharp tools to get you started on one right now.
Clear positioning is a massively influential element to an effective web presence and therefore crucial to your business’ success online and off.
Quite simply;
As a specifier, the easier it is for me to clarify the relevant applications and performance data of any particular building product the easier it is for me to specify.
This post will focus strongly on key customer perspective; understanding their thought process when searching for a product online will enable you to form a business as rewarding and stress-free as possible, for both prospects and existing customers.
Great teamwork beats power and strength (That’s me in the middle)
This post is a great excuse to tell you a bit more about me; what I do, stuff I love and where the two came together rather unexpectedly at a recent visit to the Velodrome.
Before I begin this post I really ought to introduce myself.
I’m Suzanne Golder, content lead for Pauley Creative. I’m responsible for driving the delivery of successful content strategy for our clients.
My recent visit to ride at the Velodrome brought two of the things that I love together. Construction and Cycling.
This post will consider the importance of strong construction brand positioning, which most construction companies could benefit from.
We will explore the five key ways to create successful business messages around the products and services you provide to your key target audiences.
It’s the general job of marketing to provide prospects with: