Posts Categorized: Construction Marketing

Persona of a Building Insurance Loss Adjuster

Defining the Persona of a Building Insurance Loss Adjuster

In the intricate world of building insurance, loss adjusters play a pivotal role, acting as the critical link between insurance companies and policyholders following a claim. Understanding the persona of a building insurance loss adjuster is crucial for construction solution providers looking to cater effectively to their unique needs and challenges. For many building service providers that offer remedial work in the commercial or residential space, the loss adjusters is a key marketing target to influence. This blog post aims to provide a detailed overview of this key figure in the insurance landscape.

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Is cookie consent impacting your website analytics?


There have been several amendments to the rules and regulations on website cookies over the years. It is important to keep up with these updates, as failure to do so can result in legal action against your company.

The rules on storing data and tracking are getting tighter and are now accepted as best practice.

Many will already be aware of the recent updates which make changes to previous e-privacy rules. It states that before using cookies or trackers which store personal data, you must obtain consent from the user.

It gives users more control over their personal data. Allowing them to decide whether a company can track their user-behaviour and link it to their identity.

In this blog, we explain what cookie consent means for businesses, and the potential impact to your website analytics and insights.

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How to get the best from your marketing agency: 10 recommendations


In this blog, we hear from Senior Account Manager at Pauley Creative, Kate Prater.

Having been a Pauley Creative client for 5 years, and now working within the agency herself, Kate has a well-rounded perspective on construction marketing. Since joining Pauley Creative, she has grown an appreciation for what happens behind the scenes.

Kate reflects on how to get the best out of your agency from a client perspective, taking into consideration what she now knows, while also appreciating how an open and collaborative client mindset can strengthen quality and results.

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SEO in 2022 – the seismic shift in search and what it means for your manufacturer website

What does search and SEO in 2022 look like for manufacturers? The last few years have seen a seismic shift in the search space, especially for building product manufacturers. It comes as no surprise, we have seen it coming. It’s the result of multiple factors accumulating over a period of time.

Now the impact is starting to be felt, and the knee jerk reaction is to shout ‘why is this happening’? So why it is happening?

Well, because of many of the reasons we’ve been regularly bringing to the table over the last few years. Because ‘everything is ok’ – until it’s not. And as soon as things aren’t as good as they once were, you have a massive task on your hands.

Keeping your manufacturer site at the top of Google search results

When you are at the top of your SEO game, it is relatively straightforward to stay there by using the normal tactics we recommend…

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Architectural technician persona

architectural technician persona

Understanding your audience is critical to the success of your sales and marketing efforts. For most building product manufacturers, the architectural technician is a crucial decision maker. Defining and understanding who this is, what they like, how they prefer to be communicated with and what their drivers are, is essential.

Many of our customers refer to the architect as the most powerful specifier, but at Pauley Creative we believe the architectural technician and architectural technologist has a greater influence on product specification. In this article, we set out a fictitious character who’s traits, behaviours and drivers, are likely common. Many individuals in the architectural community we hope would concur with.

The Architectural Technician

Alex is more likely to be Male than Female; data from 2019 quoted by Careersmart gives UK figures as follows for the category Architectural and Town Planning Technicians;
Women 7174 (31%) Men 15953 ( 69%).

Alex will have a good educational background, probably a degree or even a masters if working in a bigger organisation, or may have qualified through a strictly vocational educational environment via FE college or an apprenticeship. He is likely to be a millennial aged between 25 to 35 and will be confident, used to taking responsibility and expect providers to be of the same ilk.Read More