What does search and SEO in 2022 look like for manufacturers? The last few years have seen a seismic shift in the search space, especially for building product manufacturers. It comes as no surprise, we have seen it coming. It’s the result of multiple factors accumulating over a period of time.
Now the impact is starting to be felt, and the knee jerk reaction is to shout ‘why is this happening’? So why it is happening?
Well, because of many of the reasons we’ve been regularly bringing to the table over the last few years. Because ‘everything is ok’ – until it’s not. And as soon as things aren’t as good as they once were, you have a massive task on your hands.
Keeping your manufacturer site at the top of Google search results
When you are at the top of your SEO game, it is relatively straightforward to stay there by using the normal tactics we recommend…