Posts Categorized: Construction Marketing
What is digital marketing and how do I choose the right agency?
What is Digital Marketing?
Digital Marketing is the marketing that you do online which supports, integrates with and helps to measure the marketing you do offline. B2b digital marketing is often aligned to business goals such as lead generation and nurturing, brand awareness and customer relationship management [CRM].
Digital marketing is about embracing new technologies and integrating these new techniques with the more traditional marketing approaches to effectively market your company to the right audience.
Unlike some traditional methods, there is no smoke and mirrors with digital marketing, it can be measured, monitored and refined.
From where I’m standing, there are three key factors that impact the success of any modern digital marketing plan…
Make your Building Products Popular using these 6 Simple Steps [Slideshare]
How Building Product Manufacturers can create Strong Target Personas
How to Create a Successful Content Marketing Strategy
5 Pinterest Marketing Tips for your Construction Business
5 Proven Ways to Deliver Added Value in Construction Marketing
When considering whether your construction business provides ‘added value’ to your customers, the ultimate question you should be asking of your company is:
Why should a prospect choose a product from your company that can easily be found elsewhere?
What is Profile Advertising and are there any Benefits?
When faced today with yet another suggestion for one of our clients to ‘support’ an editorial piece and their loyal specifiers with profile advertising, it got me thinking…who really thinks that this is a good idea?
Does either the Specifier or the Building Product Manufacturer actually know what they are agreeing to here?
Why we’re saying ‘No’ to any more new clients.
Runners and triathletes use the term ‘Tempo training’ or ‘Threshold’ to describe a ‘comfortably hard’ training effort.
Right now, Pauley Creative is at threshold. We’re in the zone. Working ‘comfortably hard’, and we’re loving it.
To take on another new client, whatever the opportunity, would tip the balance.
Your First Steps into the World of Construction Marketing
