How to Create Online Product Pages that Specifiers will Love – DECONSTRUCT

Darren Lester, CEO and Founder of SpecifiedBy, discussed at our DECONSTRUCT event the importance of creating effective online product pages that specifiers will love. Whilst product pages are often overlooked, optimising them in the right way and including the necessary level of information in the form of text and imagery will dramatically impact conversation rates.

So what exactly should you include in order to drive high quality conversions from product pages? Darren talks through the importance of imagery, text, call-to-actions and more in order to build trust with your target market.

Watch the video below, or view the Slideshare presentation itself to help inspire your own construction marketing efforts.



Fancy attending our next DECONSTRUCT event? Drop us an email at, or download our mammoth guide to construction marketing for more useful tips and guidance. 


About Stuart Dinnie

Stuart has worked in the world of digital marketing for over 15 years. With his measured and planned approach, he has delivered robust digital strategies for construction companies to achieve real business growth. He now heads up the team at Pauley Creative as Managing Director and is leading his team & clients towards digital marketing excellence. He’s worked with over 100 construction clients; helping them on their digital transformation journey, providing sustainable strategies that return year on year incremental growth, delivering award-winning websites and adding value from board level to marketing assistant.

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