Darren Lester, CEO and Founder of SpecifiedBy, discussed at our DECONSTRUCT event the importance of creating effective online product pages that specifiers will love. Whilst product pages are often overlooked, optimising them in the right way and including the necessary level of information in the form of text and imagery will dramatically impact conversation rates.
So what exactly should you include in order to drive high quality conversions from product pages? Darren talks through the importance of imagery, text, call-to-actions and more in order to build trust with your target market.
Watch the video below, or view the Slideshare presentation itself to help inspire your own construction marketing efforts.
Fancy attending our next DECONSTRUCT event? Drop us an email at firstname.lastname@example.org, or download our mammoth guide to construction marketing for more useful tips and guidance.