How to Create Online Product Pages that Specifiers will Love – DECONSTRUCT

Darren Lester, CEO and Founder of SpecifiedBy, discussed at our DECONSTRUCT event the importance of creating effective online product pages that specifiers will love. Whilst product pages are often overlooked, optimising them in the right way and including the necessary level of information in the form of text and imagery will dramatically impact conversation rates.

So what exactly should you include in order to drive high quality conversions from product pages? Darren talks through the importance of imagery, text, call-to-actions and more in order to build trust with your target market.

Watch the video below, or view the Slideshare presentation itself to help inspire your own construction marketing efforts.



Fancy attending our next DECONSTRUCT event? Drop us an email at, or download our mammoth guide to construction marketing for more useful tips and guidance. 


James Necek

About James Necek

Passionate about the power of the written word, James has spent many years honing his skills and talent to deliver creative and technical content for various clients in the construction and automotive industries. Having recently joined the Pauley Creative team this year, it’s James’ role to ensure content is managed for our clients on a daily basis.

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