There have been several amendments to the rules and regulations on website cookies over the years. It is important to keep up with these updates, as failure to do so can result in legal action against your company.
The rules on storing data and tracking are getting tighter and are now accepted as best practice.
Many will already be aware of the recent updates which make changes to previous e-privacy rules. It states that before using cookies or trackers which store personal data, you must obtain consent from the user.
It gives users more control over their personal data. Allowing them to decide whether a company can track their user-behaviour and link it to their identity.
In this blog, we explain what cookie consent means for businesses, and the potential impact to your website analytics and insights.