Advice on building your Construction Website

Is cookie consent impacting your website analytics?

January 11, 2022 | no comments | Posted by Nicola Litchfield | Construction Marketing, Construction Websites

cookie-consent

There have been several amendments to the rules and regulations on website cookies over the years. It is important to keep up with these updates, as failure to do so can result in legal action against your company.

The rules on storing data and tracking are getting tighter and are now accepted as best practice.

Many will already be aware of the recent updates which make changes to previous e-privacy rules. It states that before using cookies or trackers which store personal data, you must obtain consent from the user

It gives users more control over their personal data. Allowing them to decide whether a company can track their user-behaviour and link it to their identity.

In this blog, we explain what cookie consent means for businesses, and the potential impact to your website analytics and insights.

12 actions to strengthen your Sales & Marketing strategies

December 7, 2021 | no comments | Posted by Nicola Litchfield | Construction Websites, Marketing Strategy

construction-marketing-strategy

In construction, but certainly not limited to this industry alone, sales and marketing departments experience disconnects.

Indeed, each department has very different responsibilities, skills, and priorities, however ultimately, everyone is working toward the same goal.

Too often, a close working relationship between sales and marketing isn’t prioritised. We’re strong believers in doing the opposite.

Taking a collaborative and holistic approach to your sales & marketing planning, will strengthen the relationship between the departments, and more importantly, you will see a difference in your pipeline, and commercial results.

Here’s our top 12 tips to making your sales and marketing function work harder.