Posts Categorized: Pauley Creative

What is digital marketing and how do I choose the right agency?

What is Digital Marketing?

Digital Marketing is the marketing that you do online which supports, integrates with and helps to measure the marketing you do offline. B2b digital marketing is often aligned to business goals such as lead generation and nurturing, brand awareness and customer relationship management [CRM].

Digital marketing is about embracing new technologies and integrating these new techniques with the more traditional marketing approaches to effectively market your company to the right audience.

Unlike some traditional methods, there is no smoke and mirrors with digital marketing, it can be measured, monitored and refined.

From where I’m standing, there are three key factors that impact the success of any modern digital marketing plan…

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Social Media Marketing in the Construction Industry at London Build

London Build 2015 is the leading construction exhibition to focus exclusively on London and the South of England.

This two day exhibition, conference, workshop and networking event will take place at the O2 Arena on the 18th and 19th June. The exhibition will be showcasing the latest projects, developments, investment and opportunities in and around the Capital.

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Thanks Pritesh, This Post is Just For You

That’s right, you read correctly. Pritesh is flying the nest…

120,889 visitors later (92k of which were unique), 6,709 goals converted* and 1338 days after joining Pauley Creative in April 2010 Pritesh is moving on (albeit not very far).

So, what better way to wrap up the fabulous year we’ve had than by dedicating our final blog post of 2013 to the main man himself.Read More

Where do Construction News readers share news stories?

Yesterday I had a look at where Construction Enquirer readers were sharing its news stories and interestingly most news stories were shared on LinkedIn and not Twitter as I thought it might have been.

So today I’m going to take a look where Construction News readers share articles. Over 40,000 pages from the website were scanned and a total of 4123 pages had been shared across social networking sites.Read More

Goodbye Ayaan, you will be missed!

It is with great sadness that the Pauley Creative team announce news that our beloved Ayaan Mohamud will be leaving Pauley Creative to further her career in social media marketing.

Ayaan joined us back in September 2010, within the first few weeks of Tweeting on behalf of Pauley Creative she amassed a great following on Twitter and developed some important relationships with a wide variety of people within the construction industry. Although Ayaan will be leaving us, she will still be a regular on Twitter so hopefully you can all still keep in touch with her. Here’s a link to Ayaan’s Twitter profile.Read More