Posts Categorized: Construction Websites
Our recent post discussed the importance of setting up a ‘Thank You’ page to both encourage further engagement from leads and measure goal completions in Analytics.
An Email Confirmation is the next important step in the process; once your lead has submitted their details and is taken to the ‘Thank You’ page, an email should follow shortly explaining the next steps.
So let’s kick off with the basics.
A ‘Thank You’ page is a web page where subscribers are redirected immediately after they submit their information. It typically thanks the subscriber for signing up to a newsletter or downloading a piece of content, whilst providing instructions on what to do next.
But why should you own a ‘Thank You’ page?
The ever-evolving world of mobile technology means that the internet can be accessed at any given time or place, and as smartphones are being used with a strong intent to search, interact, or shop, it becomes all the more important for your website to deliver a great user experience on all mobile devices.
This post will discuss what to consider when converting your site to mobile, from choosing the appropriate design and build technique, to avoiding common SEO pitfalls.
All construction marketers over the past few years would have repeatedly heard the phrase ‘Content is King’.
This post will cover the value of blogs as an effective strategy for developing content, and how to demonstrate the results to your business.
Auditing your digital footprint, mainly your website, is an extremely valuable and necessary project for a business’ success.
Assessing a website in detail from all angles and scenarios, including priority products, services and key target audiences, will ensure that it is fully optimised.
Firstly, it is important not to underestimate this task. Planning and executing the content for a new site is a significant commitment. Often once the build has begun, marketers return to their day job until two weeks before the site is live only to realise the enormity of the task ahead of them.
Your marketing agency should be highlighting the importance of your website content upfront. Not only because it’s a large task but also because content is probably the most important aspect to get right.
We would like to offer our congratulations to the Celotex marketing team who have recently been awarded The Saint-Gobain Marketing Awards (UK) “Best Marketing Communications Project” with their new user-focused, lead generation website.
This post outlines one of the key areas we should consider when planning a new website.
As well providing great practical advice at the early stages of your web build project this post also identifies areas of opportunity for ‘Search’ even before your website is built.
A sitemap is visual representation of the structure of your website. It shows all of your website pages and the hierarchy of these pages.
Its important to understand this structure up front in order to get a birds eye view of your site and to make sure that all the topics you want to cover are included.
Building a sitemap should be pretty simple process yet there are plenty of pitfalls to avoid.
Getting your sitemap right, before you start the build, is vital to the success of your new product manufacturer website.