Posts Categorized: Construction Websites

What to Consider When Converting Your Website to Mobile

The ever-evolving world of mobile technology means that the internet can be accessed at any given time or place, and as smartphones are being used with a strong intent to search, interact, or shop, it becomes all the more important for your website to deliver a great user experience on all mobile devices.

This post will discuss what to consider when converting your site to mobile, from choosing the appropriate design and build technique, to avoiding common SEO pitfalls.

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Planning the content stage for your product manufacturer website launch

Firstly, it is important not to underestimate this task. Planning and executing the content for a new site is a significant commitment. Often once the build has begun, marketers return to their day job until two weeks before the site is live only to realise the enormity of the task ahead of them.

Your marketing agency should be highlighting the importance of your website content upfront. Not only because it’s a large task but also because content is probably the most important aspect to get right.

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Pauley Creative Help Celotex to Deliver an Award Winning Building Products Website

Award Winning Building Materials Website

Stuart (left) and Nick (right) – In the Pink

We would like to offer our congratulations to the Celotex marketing team who have recently been awarded The Saint-Gobain Marketing Awards (UK) “Best Marketing Communications Project” with their new user-focused, lead generation website.

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How to Create the Perfect Sitemap for your Building Products Website

This post outlines one of the key areas we should consider when planning a new website.

The Sitemap

As well providing great practical advice at the early stages of your web build project this post also identifies areas of opportunity for ‘Search’ even before your website is built.

A sitemap is visual representation of the structure of your website. It shows all of your website pages and the hierarchy of these pages.

Its important to understand this structure up front in order to get a birds eye view of your site and to make sure that all the topics you want to cover are included.

Building a sitemap should be pretty simple process yet there are plenty of pitfalls to avoid.

Getting your sitemap right, before you start the build, is vital to the success of your new product manufacturer website.

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8 Easy Steps to Optimising Your Building Product Images

It’s all to easy too upload your images quickly and forget about them. However, as with all things digital, with a little more effort and some pre-determined info we can get our images to work a great deal harder for us.

Having a process for optimising all your web-bound building product images properly will pay dividends, in our search marketing efforts, in the long run.

This then is our easy to follow, step by step guide to ensuring your images are being optimised for search.

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14 Key Stages of a Product Manufacturer Website Build

The Pauley Creative philosophy on digital marketing strategy is, put simply, that your website should be at the heart of every tactical marketing channel you employ.

We’ve recently been privileged enough to build a number of complex websites for building product manufacturers that have handed control back to the client’s in-house marketing teams.

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Poor User Experience? Don’t upset the Architect

It’s Friday so a bit of a #funtime Friday blog post which is about improving your websites user experience.

User experience (UX) involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system.Read More

5 ways to turn your website into a resource

I recently was involved in a LinkedIn discussion about the value of a website and how much budget should be allocated to a redesign. I asked what the objective of the website was and to which I got the reply ‘no objectives, it’s just a shop window to our business’. My answer was ‘then spend £0’.

A website for any building product manufacturer should never be considered as a shop window. This is the old 1990’s way of thinking about websites, the web has moved on since then and so should you if you still use this phrase. Read More