Posts Categorized: Construction Websites

Don’t just put your brochure content online

Way back, when the web was new, building product suppliers could be forgiven for merely copying their brochures and putting them online. Since then expectations of your web site’s content have changed vastly, so cutting and pasting your brochure copy simply won’t do.

When someone visits your web page they expect to find the information they seek immediately. They won’t want to be taken through an introductory paragraph of self-congratulatory spin, nor enjoy a portrait of your smiling chairman. No, they want to cut to the chase, to find the product they’re seeking, to find the relevant supporting information and to make contact easily.

Here are 6 tips for writing content for your website:Read More

How important is marketing to Main Contractors when it comes to product specification?

For many construction product manufacturers, achieving product specification early on in the complex design and build process is a key sales and marketing objective. Early involvement from product manufacturers allows the education and collaboration process with Specifiers (Architects, lead engineers, designers etc), a key influencer, to become easier and to ensure the best product is specified for the job/project whilst also providing the manufacturer with the ability to better manage the process and ensure there is very little room for a change in specification.Read More

Home pages for Construction websites – Online Construction Marketing

“At Pauley Creative we have been designing and building websites and home pages for construction industry websites for over ten years and the trends for best practice in terms of design, build and strategy have changed sporadically over time. However, the basics remain the same. Within this piece I will give you a better understanding of what you should be expecting of your home page as well as the customer experience your users should expect too”.

Click here to read the full Article

By Nick Pauley – Principal – Pauley Creative

Speed could damage your profits – Construction Marketing

Speed, or lack of it, is going to become an issue again. How fast your page loads is already a factor in Google AdWords quality score but speed’s going to be added to the organic ranking algorithm. Now’s the time to check your loading speed.

Let’s say you’re selling construction sealants for instance. It might seem a good idea to show your visitors immediately the amazing range of epoxy sealants you sell but listing everything – from fixing sanitary ware to anti-vandal sealants -on the home page isn’t terribly clever and now it’s going to annoy Google too [Remember, relevant content is king].Read More

Honesty is the best policy – Construction Marketing

The – now rather inaccurately-named – search engine optimisation (SEO) business has been very hard at work for the past few years generating content to populate the internet and thereby raise search engine ranking. This is how it works.

A manufacturer of, for instance, vapour barriers and damp-proofing membranes writes an article containing all the relevant keywords. This is submitted and published by third party web sites – in this instance construction industry web sites and ezines. Prospective customers searching for the keywords “vapour barrier” or “damp-proof membrane” find the article, maybe they even click on the link to the manufacturer’s web site. But that’s not the only benefit of writing the article. The manufacturer’s web site is also rewarded with additional points towards its search engine ranking because the link is from a highly-regarded web site.Read More