Over the last 12 – 18 months or so Google has introduced a number of major updates/rollouts to its algorithm all of which are to bring better quality results to its users. By doing so it has to down rank, sometimes eliminate, some sites from its index which are deemed as spammy, contain low quality content or just simply sites which contain content available elsewhere (duplicated content). One of the biggest updates caused sites to be penalised because of unnatural link profiles – if you have been caught with an unnatural link profile then your webmaster (who ever looks after your website) should have received a notification from Google regarding this and that action is required.Read More
Posts Categorized: Construction Websites
Most marketers would consider the launch of a new website the end of a successful project and off they move onto the next project or job on the list. For us at Pauley Creative and our clients it’s only the start. This is where the action begins.
After launching a new site it’s perfectly normal to allow for a few weeks to monitor the change over from old site to new site from a visitor level and from Google perspective. Visitors who were regular visitors to the old site are now having to adjust to the new site. New visitors will have never seen the old site so it will be the first time they navigate through your website. Where will they start and where will they end? This is the period where lots of information can be collected on how users behave on the new website.Read More
When it comes to designing websites you have to understand and make note of how people interact and travel through your website (The user journey). Not all of your website visitors will enter via your homepage and therefore the messages on homepage such as what you do, your positioning statement. your most popular products etc have been completely missed. The page a visitor lands on first is therefore the landing page. A well optimised website will encourage visitors to land on pages which are relevant to their search terms and avoid the need to have to enter via the homepage and then make the visitor work hard to find the relevant content.
If you think about, this means every page on your website is essentially a landing page. But are you treating it as one?Read More
Following on from our post on “Benchmarking Website Performance” we have collated some fantastic questions to help to start kick the process off. If you have any questions about how you might find some of the answers out feel free to ask…
- What questions are new visitors asking in search engines to get to your site?
- Are you answering those questions sufficiently within the landing page copy and is there a clear next step for them to take?
- How long do visitors stay on your website for?
- From which pages within the site do most people exit from and is this page an important page within the user journey?
- Which sources are your new visitors coming from?Read More
As a follow on from the popular post ‘5 questions to ask before redesigning your construction company website‘, over the coming weeks and months I’ll be sharing the phases and processes that we take our clients through to deliver their engaging and measurable online experiences.
Looking at benchmarking and auditing to implementation; building the website to driving new traffic and finally, keeping loyal visitors happy and turning them into brand advocates and product referrers.
We’ll explore the challenges facing today’s marketers. Delivering a website that not only qualifies new leads quickly, but builds confidence and credibility encouraging prospects to buy or specify your products over the competition’s.
Wondering exactly what the answers are to these questions:
“How many visits have we had to the website from social media sites?”
“How many of those visits turned into enquiries?”
“How many of the total enquiries were influenced or helped by social sources?”
“What value has social media sites generated via the website?”
Look no further than the new ‘Social Report’ in Google Analytics. The report can be found under ‘Traffic Sources’ tab and then clicking on ‘Social’.Read More
In this episode of MDiTV Pritesh will show you how to create and set up goals in Google Analytics to measure conversions on your website such as downloads, registrations, subscriptions or sign ups. Pritesh then explains what the conversion report looks like and how to interpret the data to find which sources of traffic are effective at achieving the most conversions. Any questions please do tweet us @PauleyCreative or let us know of any topics which you would like us to cover in any future episodes of MDiTV.
Episode 6 of MDi TV focuses on link building for websites within the construction industry. Link building is an important part of an SEO strategy. It’s not just about developing great content, but also about getting other people and businesses to link to it, thus increasing the authority and popularity of your website. In this video I’ll explain what link building is, which metrics are relevant when focusing on acquiring links from other websites and how PR departments can also help with implementing link building activities.
I also provide some ways in which you could acquire links organically rather than having to pay someone or an agency to create links for you, sometimes bad low quality links. When building links you must focus on quality rather than quantity. It’s better for search optimisation to have 10 good quality links pointing to your website, which may take a little longer to achieve, than 1000 low quality links gained in a few weeks. Read More
I was kindly asked to present at the RIBA Insight Consultancy Day for its members, mainly product manufacturers and suppliers. Over 100 delegates attended the day which saw a range of topics presented and discussed including ‘BIM take up amongst professional services’ and ‘what do Architects want from product CPD’s’ and an ever popular topic ‘Adding Social Media to your Construction Marketing Mix’ presented by Paul Wilkinson.
Finally my presentation on increasing the visibility of construction product websites in search engines and ensuring they are found by specifiers, architects, engineers and designers when they are looking for new products, services or businesses for a particular project or problem. The presentation can be viewed below. Feel free to leave any comments or questions in the comments section below.Read More
Writing for the web is a notably different skill to writing for print publications. It’s often a technique that is overlooked, but as your website becomes increasingly important as a business tool, it’s something that you should address if you’re keen to maintain a strong online presence and make certain you’re talking to the right audience.
To begin with you must make sure that your website is tailored to that proverbial ‘perfect potential client’ – and then that the content is correctly organised for ease of reading. Web users are spending significantly less time searching for, and viewing your website these days. It’s becoming increasingly important that you keep content easy to find, that you cover your calls to action in a clear yet striking way, and that your expertise is clear to see from just a glance at one or two pages. Knowing who you are writing for is crucial. A buyer would want short snappy copy highlighting product features and benefits, whereas an engineer may want more lengthy, detailed information and might expect to see an insightful, regularly updated blog.
Once you’ve reviewed your navigation and overall targeting, it’s time to get down to the nitty gritty.