Poor User Experience? Don’t upset the Architect

It’s Friday so a bit of a #funtime Friday blog post which is about improving your websites user experience.

User experience (UX) involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system.

Let’s begin….

Mr Architect needs to source a new product for a project he’s working on.

He comes to your website and thinks it’s amazing!

He clicks on the Product Datasheets link on the find a pesky sign up form

Ok, so Mr Architect decides to click on the ‘Download BIM drawings’ button…..

Another SIGN UP FORM!!!!

Ok, so maybe requesting a sample might just work………oh no! The page link doesn’t work…..

So Mr Architect takes the specification and……

If you didn’t know already, this is how Architects (not all though) feel when they have to call your office…..

Mr Architect has had enough of your poor user experience…..

So he goes to your competitors site and……..WOOO HOOO!! Everything works, easy to access important docs, don’t have to keep entering personal data, easy to navigate, easy to read and it’s quick to load…..

So if there is one thing you could do today…..is to look and learn about user experience. Just how are users using your website?

About Stuart Dinnie

Stuart has worked in the world of digital marketing for over 15 years. With his measured and planned approach, he has delivered robust digital strategies for construction companies to achieve real business growth. He now heads up the team at Pauley Creative as Managing Director and is leading his team & clients towards digital marketing excellence. He’s worked with over 100 construction clients; helping them on their digital transformation journey, providing sustainable strategies that return year on year incremental growth, delivering award-winning websites and adding value from board level to marketing assistant.

Leave a Reply