Posts By: Suzanne Golder
When faced today with yet another suggestion for one of our clients to ‘support’ an editorial piece and their loyal specifiers with profile advertising, it got me thinking…who really thinks that this is a good idea?
Does either the Specifier or the Building Product Manufacturer actually know what they are agreeing to here?
Construction product manufacturers spend huge amounts of money on marketing and external agencies, but how do you know you’re getting the most out of them?
A few months back we wrote about how to structure a successful marketing team and how to choose the right marketing partner for your construction business, but how do you get the best from that team?
This post is all about helping you to get the very best from your marketing partners.