Posts Categorized: Pauley Creative

Thanks Pritesh, This Post is Just For You

That’s right, you read correctly. Pritesh is flying the nest…

120,889 visitors later (92k of which were unique), 6,709 goals converted* and 1338 days after joining Pauley Creative in April 2010 Pritesh is moving on (albeit not very far).

So, what better way to wrap up the fabulous year we’ve had than by dedicating our final blog post of 2013 to the main man himself.Read More

Where do Construction News readers share news stories?

Yesterday I had a look at where Construction Enquirer readers were sharing its news stories and interestingly most news stories were shared on LinkedIn and not Twitter as I thought it might have been.

So today I’m going to take a look where Construction News readers share articles. Over 40,000 pages from the website were scanned and a total of 4123 pages had been shared across social networking sites.Read More

Goodbye Ayaan, you will be missed!

It is with great sadness that the Pauley Creative team announce news that our beloved Ayaan Mohamud will be leaving Pauley Creative to further her career in social media marketing.

Ayaan joined us back in September 2010, within the first few weeks of Tweeting on behalf of Pauley Creative she amassed a great following on Twitter and developed some important relationships with a wide variety of people within the construction industry. Although Ayaan will be leaving us, she will still be a regular on Twitter so hopefully you can all still keep in touch with her. Here’s a link to Ayaan’s Twitter profile.Read More

Experienced PR Manager joins the Pauley Creative team

We are very happy to announce the arrival of the latest member of our talented construction marketing team. Helen Lawson joins us from Liz Male Consulting where she handled the public relations and communications for clients in the construction and sustainability sectors.  She is a CIPR associate and has a wealth of both client and agency side experience. At Pauley Creative Helen manages all creative communications and public relations, both internally and for our awesome clients.

PR is an important part of the construction marketing mix, and one that is often misunderstood. Helen will be sharing some of her knowledge and expertise on this blog, which I am sure will be very valuable to our readers and subscribers. Her first blog post titled “Ecobuild 2012: Are you ready?” will be published tomorrow. We’re very excited and can’t wait to read it!

If you would like to know more about Helen, her new role and what she gets up to in her spare time please visit our ‘who we are’ page. It includes links to her various social media accounts where you can get in touch with her.

Which of these channels are most effective for lead generation?

With so many channels, platforms, tools and techniques out there to communicate with your audience, we would like to know which the of the following channels you find most effective for lead generation. We want to try and get as many responses as possible so please share this post with your fellow marketers.

We will publish the results in just over 2 weeks time and be able to get a clearer idea of which marketing channels are most used and effective amongst marketers within the construction industry.Read More

Digital Marketing Workshop for Construction Marketers

On the back of the success of our Construction Marketers Guide to Social Media E-Book we are pleased to announce our Digital Marketing Workshop for marketers within the construction industry.

Where? The Building Centre, London.
Thursday 23rd June 2011.
What time?
2pm – 5.30pm.

What will I learn? Plenty. We’ll get you started on creating a robust digital marketing strategy and provide you with the knowledge and skill set in order to quickly re-apply to your current marketing plan. Read More

The #Ecobuild hashtag provides a unique Marketing Opportunity

Ecobuild is one of the largest events for the construction industry and the build environment. With more than 1,300 exhibitors, 750 speakers and 50,000 visitors expected over the three-days event focusing on the sectors biggest challenge: creating a sustainable build environment. This blog posts looks at the marketing opportunities created by such a huge event and how the #ecobuild hashtag can be used to connect with exhibitors, fellow visitors, speakers and allow those not able to attend a chance to ‘get a piece of the action’.

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CIMCIG ‘Social Media Marketing to Architects’ Presentation

CIMCIG kindly invited me to present at the Marketing to Architects half-day seminar on the subject of ‘Social Media Marketing to Architects’. Majority of the audience were marketers from Product Manufacturing companies and a handful of marketers from software providers and design services. 89 marketing and business development professionals attended the event which was great news for the organisers and presenters. The event provided a unique networking opportunity and gave delegates a chance to learn about enhancing existing communication channels and integrating new channels into their marketing mix to target and communicate with Architects more effectively.

Key points from the presentation:

  • Plan and research your audience. Where are they discussing topics online? What forms of communication channels do they use?
  • Take the time to listen to what architects discuss and talk about online.
  • Respond and engage with Architects. Provide them with content which is of value and helps Architects, Specifiers and Engineers to choose your products and establish a relationship with your brand.
  • Nurture Architects and help them through the specification process at various touch points.
  • Don’t always talk about yourself. Provide informative content to Architects.
  • Get other departments involved, social media can be a business tool.

CIMCIG organise and host a wide variety of events aimed at construction marketing professionals. Have a look at what else is happening this year:

Wrapping up a busy 2010 for construction marketing

As the saying goes “Hasn’t this year just flown by?”

Indeed it has and what a year it has been too. 2010 has seen the rise of social media and how construction companies, large and small, look to embrace social platforms for pushing out content and increasing networking opportunities. Interesting discussions have taken place regarding the uses of social media within the industry and whether any form of ROI can be calculated. It seems as though many companies and marketers are still trying to work out how it can be used to assist with their business objectives and goals.

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