Posts Categorized: Marketing Strategy

What is Profile Advertising and are there any Benefits?

What is profile advertising
When faced today with yet another suggestion for one of our clients to ‘support’ an editorial piece and their loyal specifiers with profile advertising, it got me thinking…who really thinks that this is a good idea?

Does either the Specifier or the Building Product Manufacturer actually know what they are agreeing to here?

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Why we’re saying ‘No’ to any more new clients.

Runners and triathletes use the term ‘Tempo training’ or ‘Threshold’ to describe a ‘comfortably hard’ training effort.

Right now, Pauley Creative is at threshold. We’re in the zone. Working ‘comfortably hard’, and we’re loving it.

To take on another new client, whatever the opportunity, would tip the balance.

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11 Insider Tips to get the Most out of Your Construction Marketing Partners

Construction product manufacturers spend huge amounts of money on marketing and external agencies, but how do you know you’re getting the most out of them?

A few months back we wrote about how to structure a successful marketing team and how to choose the right marketing partner for your construction business, but how do you get the best from that team?

This post is all about helping you to get the very best from your marketing partners.

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How Simple Strategy Brings Construction Projects and Track Cycling Together

construction-cycling

Great teamwork beats power and strength (That’s me in the middle)

This post is a great excuse to tell you a bit more about me; what I do, stuff I love and where the two came together rather unexpectedly at a recent visit to the Velodrome.

Before I begin this post I really ought to introduce myself.

I’m Suzanne Golder, content lead for Pauley Creative. I’m responsible for driving the delivery of successful content strategy for our clients.

My recent visit to ride at the Velodrome brought two of the things that I love together. Construction and Cycling.

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Something Left Field – A Totally MozCon Experience

Good marketers talk about telling stories.

When you write content, when you create video, when you design an infographic, tell a story.

So I’m gonna tell you about my MozCon experience.

Zeph, Suarev, Sarah Bird, Lexie and a few others…. there are “actionable” items in here for you! Just bear with me for the first 500 words please.

Nathalie I stole your words for the title, because I think this qualifies…

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8 Ways For Construction Marketers To Get Significantly More Focused

As work starts to pick up in the construction industry a key marketing question for me is “Are building product manufacturers going to stay focused on what’s important?”

The last few years have taught many of us to be lean, pin-sharp and focused on delivering real value for our businesses and in order to achieve that, you knew had to work backwards…

Let me explain…Read More

12 Priority Construction Marketing Challenges for the New Year

Forget Predictions, What Will You Do Differently in 2014? 2015?

Updated Jan 2015

It’s still true that the majority of generic B2B marketing predictions mean very little to the modern construction marketing professional.

Whether its building products, materials, contractors or professional services within construction generally, the route to market is typically protracted and complicated.

Let’s be kind to ourselves again this year.

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Sharing our Net Promoter Score Results

So I am two months in and my first task of finding out our Net Promoter Score [NPS] is complete.

My name is Steph and I am the newest recruit to the Pauley Creative team. My role within Pauley creative is Accounts Manager, it is my job to ensure all our customers are happy and to make sure the level of service we provide is the best it can be. So finding out our NPS was a good starting point.Read More

100 Days to Nail Your Digital Marketing Strategy

Updated Sept 2016

Is your marketing strategy for the year ahead in hand?

Are you ready to hit the ground running?

Are your monitoring tools, marketing measures and tactical approaches (PPC, SEO, CRM, lead generation, content plan, automation etc) agreed for the coming year?

As James Cameron (Film Director – Google him) once said;

Hope is not a strategy. Luck is not a factor. Fear is not an option.

If the last week or three are a barometer for the coming few months, it seems this year more than previous years, is going to the busiest ever for Pauley Creative and it’s clients.

Understanding what worked this year, what needs improving and what needs killing stone dead will be an essential foundation for building the next years plan…
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