MDi TV Episode 6 – Link Building for Construction Websites

Episode 6 of MDi TV focuses on link building for websites within the construction industry. Link building is an important part of an SEO strategy. It’s not just about developing great content, but also about getting other people and businesses to link to it, thus increasing the authority and popularity of your website.  In this video I’ll explain what link building is, which metrics are relevant when focusing on acquiring links from other websites and how PR departments can also help with implementing link building activities.

I also provide some ways in which you could acquire links organically rather than having to pay someone or an agency to create links for you, sometimes bad low quality links. When building links you must focus on quality rather than quantity. It’s better for search optimisation to have 10 good quality links pointing to your website, which may take a little longer to achieve, than 1000 low quality links gained in a few weeks.

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About Stuart Dinnie

Stuart has worked in the world of digital marketing for over 15 years. With his measured and planned approach, he has delivered robust digital strategies for construction companies to achieve real business growth. He now heads up the team at Pauley Creative as Managing Director and is leading his team & clients towards digital marketing excellence. He’s worked with over 100 construction clients; helping them on their digital transformation journey, providing sustainable strategies that return year on year incremental growth, delivering award-winning websites and adding value from board level to marketing assistant.

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