Pauley Creative has a team of construction content writers with a vast knowledge of the built environment and building materials industry.
Our writers can turn their hands to;
Technical writing to quench specification audiences thirst for detail
Comms messages that set you apart from your competition
Product content that really hits the mark, whilst meeting compliance
Case studies that showcase value and credibility
Press articles that shout above the noise (and get coverage)
What is a content marketing strategy?
A content marketing strategy is the process of creating and distributing valuable, relevant content that speaks directly to your construction audience.
Its purpose is to attract right fit people to your brand, encourage engagement, and drive high-quality traffic to your website — boosting brand awareness and generating qualified leads aligned with your commercial goals.
Content is the engine behind your construction business. It communicates your brand voice and personality, sparks meaningful engagement to fuel lead generation, and positions you as a trusted expert within the construction industry. In short — it’s the foundation of how prospects discover, trust, and choose you. It represents your brand voice and personality, drives engagement to fuel the , and helps to establish yourselves as thought leaders within the construction industry.
What do we offer?
Our content team will firstly establish the goals and requirements you wish to achieve from your content marketing strategy. This will follow with a thorough review of your existing content, alongside audience identification and current messaging style.
From research and with your objectives in mind, a content calendar will be created to establish strategic direction going forward. This will monitor content creation activity and distribution to ensure all deadlines are met on a month-by-month basis.
Content Marketing Strategy
The planning and development of a content strategy tailored to your marketing goals.
Content Production
The creation of written or visual assets to attract and engage your target market.
Content Optimisation
Structuring content to maximise your brands visibility within search engines.
What is content marketing: an explanation of content marketing and why it is important for business.
How to develop a content strategy: turn your content into a valuable business asset by setting goals and developing your strategy around them.
What topics you can write about: tools and techniques for identifying what content your audience needs.
How to distribute your content: getting your content found through search engines and sharing it on various online channels.
Measuring your content marketing efforts: setting measurable goals to identify which types of content are working for your business.
“…let's get one thing straight, creating consistently good content is bloody hard work! This ebook helps reduce the stress involved as well as identifying the benefits of sticking at it…”
