Posts Categorized: Construction Marketing

Are Google Plus Circles teaching us Marketers a thing or two about segmentation?

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I’ve been using Google Plus for a couple of weeks now and still yet to really find a way of using it for something that isn’t just a duplication of my Twitter and Facebook efforts. I’m sure I will find something new it’s just a matter of time. However, what I have found very interesting to use is the use of the Google Circles.

Google Circles allows users to group people based on certain interests and then share information or content specifically to each segment or Google Circle. For example, I have a Google Circle called ‘Industry People’ and another called ‘Industry Marketers’ and another called ‘Web Analytics People I have met’. Each Circle contains a group of people who fall into one or two of those buckets and I can then separate them out based on interest or area of expertise. Segmentation. You may decide to keep ‘Friends’ separate to ‘Work Friends’ or ‘Architects – Customers’ separate to ‘Architects – Prospects’ and create circles for each and then put the relevant people into each one. This allows you to send or share information and messages based on their interests or needs. I can now share information on Web Analytics with just the people within my ‘Industry Marketers’ circle and not with ‘Industry People’ who have no interest in marketing measurement as they are people who are talking about procurement and supply chain issues.Read More

Review of My Digital Insiders – Digital Marketing Workshop for construction marketers

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Last week we hosted our very first digital marketing workshop for marketers within the construction industry. It was a huge success and we had delegates from all areas of the construction industry such as BAM, Longcross, RIBA, Make Architects, Morgan Sindall, Sika, Rehau and many others. It was great to meet everyone and we’re sure many went home with lots to think about.

The workshop was divided into 3 presentations. Nick spoke about the digital landscape and how to go about forming a digital marketing strategy, Ayaan then presented on social media marketing and how it can be used to increase brand awareness and generate leads for your construction business. Finally, Pritesh discussed the importance of measuring your marketing activities and how to go about optimising your website to increase conversions.

Questions

Delegates asked a number of questions but the majority revolved around how to benchmark current online marketing activities, how to develop a content strategy for different customer types, what the optimal blogging frequency was, how much time to spend on social media, what exactly you should be measuring and how to find the keywords people are using to find your website.

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Architect’s Journal to publish Top 100 influential UK architects on Twitter

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In April 2011 Construction News published the tCn top 100 list of influential tweeters in the UK built environment and received a great response. It’s part of an initiative to help industry individuals and organisations understand, embrace and utilise the power of digital media. PeerIndex was used to rank Twitter users based on how influential they are and we’re very happy to be one of the only agencies included.

Next in the #tcntop100 series is an attempt to identify influential tweeters in UK architecture. The final #AJtCn100 list will be published in the Architect’s Journal (AJ) and further information explaining how users can get involved will be available via the AJ (online and in print) on Thursday the 9th of June.

**UPDATE** Here is the published list of the top 100 UK Architects on Twitter.

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6 tips for optimising your construction product pages

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Optimising your website and web pages for search engines is crucial in order to raise visibility and make it easy for your customers and prospects to find detailed information on your products or applications. It is now common practice that most Architects, Specifiers and Engineers turn to the web when they require specific product information, service offerings or details for an actual business.

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Digital Marketing Workshop for Construction Marketers

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On the back of the success of our Construction Marketers Guide to Social Media E-Book we are pleased to announce our Digital Marketing Workshop for marketers within the construction industry.

Where? The Building Centre, London.
When? Thursday 23rd June 2011.
What time? 2pm – 5.30pm.

What will I learn? Plenty. We’ll get you started on creating a robust digital marketing strategy and provide you with the knowledge and skill set in order to quickly re-apply to your current marketing plan. Read More

Measure what matters with Google Analytics

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In this digital world we are overwhelmed with large amounts of data, some of it useful and some not so much. The big problem with data is that many people do not know what to look for. Insights can only be developed when data is properly analysed against business goals and objectives. Why are you wasting time looking at reports if you have nothing to compare them to or benchmark them against? How will you know if you are succeeding? Reporting just website views or page clicks doesn’t tell you anything about how it’s helping to grow the business and increase profits. Marketers need to work harder at reporting outcomes not just observations.Read More

Analysing the impact of our Social Media E-book

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UPDATE (02/06/11): We are now approaching nearly 400 downloads since the launch of the ebook. Thank you to everyone who has downloaded the ebook.

It’s been over a week since we launched our Guide to Social Media Marketing for Construction Marketers ebook and thought it would be good to show the results we achieved from publishing this ebook. The total number of downloads stands at a whopping 217!!!! Thank you to everyone who has downloaded and shared the ebook with others.

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The Difference Between Social Media Marketing & Social Media Networking

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Updated 2015

The growth and prevalence of social media has changed the way companies and brands are communicating – forever.

No longer a fad, social media platforms are part of modern communication; in life and within a business’s marketing plan.

The various and infinite social media platforms (LinkedIn, Facebook, Twitter, YouTube, Google+, Instagram, Pinterest, Snapchat etc) are allowing businesses to connect, share information and even collaborate on projects online.

Social media is conversational and facilitates user participation and dialogue… Read More