This new episode of MDi TV discusses a topic suggested to us by Helen Johnstone from Competitive Advantage in our LinkedIn group. Pritesh explains the reasons for having a corporate blog and what platforms (Blogger, WordPress, Tumblr) are best suited to your business needs. Whether you want to increase quality traffic to your website, build trust through thought leadership or position yourself as the ‘technical expert’ in your industry, blogging has to be done on a consistent basis to reap any rewards. Look at your internal resources to identify who will be producing your content, how often it will be published and what topics you will be writing about.
Hope you enjoy the episode and please let us know if you have any topics or questions that you would like us to discuss.