MDi TV Episode 4 – Blogging best practice

This new episode of MDi TV discusses a topic suggested to us by Helen Johnstone from Competitive Advantage in our LinkedIn group. Pritesh explains the reasons for having a corporate blog and what platforms (Blogger, WordPress, Tumblr) are best suited to your business needs. Whether you want to increase quality traffic to your website, build trust through thought leadership or position yourself as the ‘technical expert’ in your industry, blogging has to be done on a consistent basis to reap any rewards. Look at your internal resources to identify who will be producing your content, how often it will be published and what topics you will be writing about.

Hope you enjoy the episode and please let us know if you have any topics or questions that you would like us to discuss.

About Stuart Dinnie

Stuart has worked in the world of digital marketing for over 15 years. With his measured and planned approach, he has delivered robust digital strategies for construction companies to achieve real business growth. He now heads up the team at Pauley Creative as Managing Director and is leading his team & clients towards digital marketing excellence. He’s worked with over 100 construction clients; helping them on their digital transformation journey, providing sustainable strategies that return year on year incremental growth, delivering award-winning websites and adding value from board level to marketing assistant.

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