When it comes to creating an effective blogging strategy for your construction business, there are many elements to consider, all of which need to be discussed with your target audience in mind. The way you approach your blog content may differ depending upon what you as a business are striving to achieve from an effective content strategy.
Here are a few questions to think about…
How locatable is your blog area for a first-time visitor?
How visually pleasing is the structure of your blog content?
What type of content should you be providing to your target audience?
How can you provide added value through content?
Does your content guide the reader on towards a further action?
The following slideshare will address some of the above questions by analysing the blog areas of other construction businesses, in order to provide you with a range of ideas on how you can implement a successful strategy of your own.
We hope you find this slideshare useful, and of course if you haven’t already check out our updated 2016 Content Marketing eBook here.