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When faced today with yet another suggestion for one of our clients to ‘support’ an editorial piece and their loyal specifiers with profile advertising, it got me thinking…who really thinks that this is a good idea?
Does either the Specifier or the Building Product Manufacturer actually know what they are agreeing to here?
Starting a new construction marketing role is always daunting, particularly when you’ve had no previous experience in the area and therefore have limited knowledge on what it’s all about. In fact, most fresh-faced marketers, whether in the construction industry or not, don’t have a clue what they’re actually getting themselves into…
Runners and triathletes use the term ‘Tempo training’ or ‘Threshold’ to describe a ‘comfortably hard’ training effort.
Right now, Pauley Creative is at threshold. We’re in the zone. Working ‘comfortably hard’, and we’re loving it.
To take on another new client, whatever the opportunity, would tip the balance.
Our recent post discussed the importance of setting up a ‘Thank You’ page to both encourage further engagement from leads and measure goal completions in Analytics.
An Email Confirmation is the next important step in the process; once your lead has submitted their details and is taken to the ‘Thank You’ page, an email should follow shortly explaining the next steps.
Last Friday I had the pleasure of attending the Brighton SEO event, full of avid marketers eager to share and present their thoughts on how to best achieve success.
Despite the rain destroying the possibility of chips by the seaside, the day was full to the brim with fascinating insights and key takeaways on how best to market your products and services.
So after sifting through my notes and various scribbles, I’ve provided an overview on a few of the talks I listened to in the hope that for those of you who weren’t able to attend, the tips may prove useful for your own marketing strategies.
So let’s kick off with the basics.
A ‘Thank You’ page is a web page where subscribers are redirected immediately after they submit their information. It typically thanks the subscriber for signing up to a newsletter or downloading a piece of content, whilst providing instructions on what to do next.
But why should you own a ‘Thank You’ page?
Online engagement is commonly defined as the interaction between people across a range of social networks.
However this isn’t to say that the term ‘engagement’ is straightforward; each social network will define engagement slightly differently based on the features and functionality of their platform.
Our recent social media post showed that despite 85% of construction companies now on Google+ in comparison to 50% in 2014, less than half are yet to share a single post. And out of the 6 that are using it to an extent, including Kier Group, Mitie Group and Willmott Dixon, how many know how to sufficiently use the platform and its tools to their own advantage?
Facebook marketing in the construction industry is typically a subject that is ‘ummed’ and ‘ahhed’ about; we all know how successful the social platform has been, but the big question is, can you use the platform to market your construction products effectively?
Our recent social media post suggests that there is a slight decline in the amount of construction marketers opting to use Facebook as part of their social strategy; it also shows that some large construction company’s have even chosen to remove their official Facebook pages, leaving Wikipedia to supply limited information to their online audience.
Does this trend simply reflect a lack of knowledge throughout the construction industry with regards to the social media platform?
