Posts By: Stuart Dinnie
Google introduce ‘in-depth articles’ to search results
Google today announced they are introducing a new feature to its search results focused on delivering ‘in-depth articles’ to users who are searching to learn about broad topics.
Google states “10% of users’ daily information needs involve learning about a broad topic. Topics like stem cell research, happiness, and love, to name just a few. That’s why over the next few days we’ll be rolling out a new feature to help you find relevant in-depth articles in the main Google Search results. ” This move is certainly is relevant for the construction industry.
Poor User Experience? Don’t upset the Architect
It’s Friday so a bit of a #funtime Friday blog post which is about improving your websites user experience.
User experience (UX) involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system.Read More
5 things every marketer can do to learn more
First things first, read this quote 3 times before reading the rest of this post:
“The only sustainable competitive advantage you have over your competitors is the ability to learn faster than them and act on it”
Now that you have this drilled into your head, think about how your business is currently going about its marketing. Are you learning faster than your competitors?Read More
Construction Rappers. Who’s next?
Here’s a couple of video’s on YouTube currently going viral within the construction industry.
I take my hat off to BAMNuttall for producing the second video:
The Architect Rap
BAM Nuttall Rapper
Thames Water – Sewerman Style (Gangnam Style)
Who’s next? Builders? What about you Structural Engineers?
Successful Email Campaigns That Don’t Make a Single Sale
About this post…
It’s not particularly helpful on the face of it. It’s not about building product manufacturers and it probably won’t help with your marketing efforts.
It’s also particularly self-serving in the sense that it’s about me, not about you, about my needs not yours.Read More
3 reasons why building product manufacturers need to take note of #socialspec
Recently launched #socialspec invites crowdsourced specification recommendations through social channels (mainly Twitter at the moment).
The guys over at Specifiedby product directory have come up with this fantastic idea where Architects and Specifiers can tweet the @socialspec Twitter account with a specific product requirement and @socialspec will in turn ask their followers for any recommendations.Read More
CIMCIG presentation: 10 things to do and check in Google Analytics
Yesterday we were kindly invited to speak at the CIMCIG Digital Marketing Seminar at the Building Centre in London. It was a well attended seminar with a good mix of construction companies and people at all levels within their own respective businesses.
We decided to talk about Google Analytics for one reason. We have noticed a massive rise in marketers interested in this area over the last 4-6 months so felt it was necessary to focus on something which is new for many marketers within the construction industry.Read More
5 ways to turn your website into a resource
I recently was involved in a LinkedIn discussion about the value of a website and how much budget should be allocated to a redesign. I asked what the objective of the website was and to which I got the reply ‘no objectives, it’s just a shop window to our business’. My answer was ‘then spend £0’.
A website for any building product manufacturer should never be considered as a shop window. This is the old 1990’s way of thinking about websites, the web has moved on since then and so should you if you still use this phrase. Read More
List of tweeters from #ecobuild 2013
So Ecobuild 2013 draws to a close and many manufacturers and other exhibitors are in the follow up or nurturing process. If you didn’t make the show or followed it on Twitter (like I did) then this may be of interest to you….
