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Forget Predictions, What Will You Do Differently in 2014? 2015?
Updated Jan 2015
It’s still true that the majority of generic B2B marketing predictions mean very little to the modern construction marketing professional.
Whether its building products, materials, contractors or professional services within construction generally, the route to market is typically protracted and complicated.
Let’s be kind to ourselves again this year.
If you’ve logged into Google Analytics this morning you’ll no doubt be seeing the new reports on the left hand side: Acquisition and Behaviour.
Acquisition section replaces the Traffic Sources section along with two new additional reports – Overview and Channels reports.
The Behaviour section replaces the Content section but still contains the same reports as before.Read More
Updated Sept 2016
Is your marketing strategy for the year ahead in hand?
Are you ready to hit the ground running?
Are your monitoring tools, marketing measures and tactical approaches (PPC, SEO, CRM, lead generation, content plan, automation etc) agreed for the coming year?
As James Cameron (Film Director – Google him) once said;
Hope is not a strategy. Luck is not a factor. Fear is not an option.
If the last week or three are a barometer for the coming few months, it seems this year more than previous years, is going to the busiest ever for Pauley Creative and it’s clients.
Understanding what worked this year, what needs improving and what needs killing stone dead will be an essential foundation for building the next years plan…
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Google today announced they are introducing a new feature to its search results focused on delivering ‘in-depth articles’ to users who are searching to learn about broad topics.
Google states “10% of users’ daily information needs involve learning about a broad topic. Topics like stem cell research, happiness, and love, to name just a few. That’s why over the next few days we’ll be rolling out a new feature to help you find relevant in-depth articles in the main Google Search results. ” This move is certainly is relevant for the construction industry.
It’s Friday so a bit of a #funtime Friday blog post which is about improving your websites user experience.
User experience (UX) involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system.Read More
First things first, read this quote 3 times before reading the rest of this post:
“The only sustainable competitive advantage you have over your competitors is the ability to learn faster than them and act on it”
Now that you have this drilled into your head, think about how your business is currently going about its marketing. Are you learning faster than your competitors?Read More
Here’s a couple of video’s on YouTube currently going viral within the construction industry.
I take my hat off to BAMNuttall for producing the second video:
Who’s next? Builders? What about you Structural Engineers?
About this post…
It’s not particularly helpful on the face of it. It’s not about building product manufacturers and it probably won’t help with your marketing efforts.
It’s also particularly self-serving in the sense that it’s about me, not about you, about my needs not yours.Read More
Recently launched #socialspec invites crowdsourced specification recommendations through social channels (mainly Twitter at the moment).
The guys over at Specifiedby product directory have come up with this fantastic idea where Architects and Specifiers can tweet the @socialspec Twitter account with a specific product requirement and @socialspec will in turn ask their followers for any recommendations.Read More