100 Days to Nail Your Digital Marketing Strategy

Updated Sept 2016

Is your marketing strategy for the year ahead in hand?

Are you ready to hit the ground running?

Are your monitoring tools, marketing measures and tactical approaches (PPC, SEO, CRM, lead generation, content plan, automation etc) agreed for the coming year?

As James Cameron (Film Director – Google him) once said;

Hope is not a strategy. Luck is not a factor. Fear is not an option.

If the last week or three are a barometer for the coming few months, it seems this year more than previous years, is going to the busiest ever for Pauley Creative and it’s clients.

Understanding what worked this year, what needs improving and what needs killing stone dead will be an essential foundation for building the next years plan…

Working on and improving your marketing strategy and goals for the year ahead is vital for success over the next 12 months.

The heat will soon be turned up on delivering on new projects and new initiatives.

New marketing personel will be keen to make a good impression. Planning is the key to being taken seriously.

This is the the season of the big shake up.

Old agencies being scrutinized, new agencies being selected, new suppliers being brought on board to deliver the new initiatives.

The holidays, remember them? Well, they are well and truly over.

Christmas* is just around the corner.

There are two blog posts on pauley creative dot co dot uk that always perform well at this time of year

1. How to choose the right digital agency


2. Measuring your construction marketing campaign performance.

There is a tangible energy to get stuff done, but not just that, to get it done right.

Are you in a good place…?

Do you know what has worked this past year in order for next years budget to be spent more effectively?

This is definitely strategic planning time for ambitious construction firms.

In the States they call this ‘the last 100 days’, and it doesn’t take genius to work out why.

It’s about 100 days (102 at the time of writing), just under a third of the year until the end of 2016.

About 3 months to define, create and set the new business goals for the year ahead and align the new marketing objectives to suit.

That’s only about 60 working days to review, refine and reboot your current digital marketing strategy, assets and tactics.

Less than 500 working hours to decide how to you’re going to keep your prospects and customers away the competition

[Check out #5 on our ‘15 things Marketers must stop doing now!‘ post].

The market is picking up. Share of market is up for grabs across all sorts of media.

You may have noticed (apparently ad spend in the sector is up).

Maybe your business needs to stay ahead, maybe your business needs to catch up, maybe your business needs to get started.

Whatever the particular challenge there is likely an agency out there who can help and it may well be the one you are already using…

The point is, you’re planning right now, in spite of your competition.

Your concentrating on you, your customers, your prospects, your products, your services.

Are you ready to hit the ground running?

Maybe you’d like a hand. A fresh approach perhaps. A shot in the arm of fresh digital thinking…

If you do, give me a call, here’s the number – 01908 671 707.

Ask for Nick (that’s me).

And maybe you can avoid those budget-sapping random acts of marketing that just seem to happen year after year.

For a head start on the competition you could always download one or all of our digital marketing eBooks written specifically with construction marketers in mind.

*Apologies, that was just for dramatic effect.

About Stuart Dinnie

Stuart has worked in the world of digital marketing for over 15 years. With his measured and planned approach, he has delivered robust digital strategies for construction companies to achieve real business growth. He now heads up the team at Pauley Creative as Managing Director and is leading his team & clients towards digital marketing excellence. He’s worked with over 100 construction clients; helping them on their digital transformation journey, providing sustainable strategies that return year on year incremental growth, delivering award-winning websites and adding value from board level to marketing assistant.

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