Posts By: Pauley Creative
Our recent post discussed the importance of setting up a ‘Thank You’ page to both encourage further engagement from leads and measure goal completions in Analytics.
An Email Confirmation is the next important step in the process; once your lead has submitted their details and is taken to the ‘Thank You’ page, an email should follow shortly explaining the next steps.
So let’s kick off with the basics.
A ‘Thank You’ page is a web page where subscribers are redirected immediately after they submit their information. It typically thanks the subscriber for signing up to a newsletter or downloading a piece of content, whilst providing instructions on what to do next.
But why should you own a ‘Thank You’ page?
Online engagement is commonly defined as the interaction between people across a range of social networks.
However this isn’t to say that the term ‘engagement’ is straightforward; each social network will define engagement slightly differently based on the features and functionality of their platform.
Our recent social media post showed that despite 85% of construction companies now on Google+ in comparison to 50% in 2014, less than half are yet to share a single post. And out of the 6 that are using it to an extent, including Kier Group, Mitie Group and Willmott Dixon, how many know how to sufficiently use the platform and its tools to their own advantage?
For the past few years, we’ve carried out an analysis of how the top main contractors in the UK are using social media to connect with their target audience.
This post will recap on our research from 2014, using the same construction companies reviewed in our previous post in order to analyse their progression (or digression) from the world of social today.
London Build 2015 is the leading construction exhibition to focus exclusively on London and the South of England.
This two day exhibition, conference, workshop and networking event will take place at the O2 Arena on the 18th and 19th June. The exhibition will be showcasing the latest projects, developments, investment and opportunities in and around the Capital.