Posts By: Pauley Creative

How to use Google Hangouts to Strengthen and Grow your Construction Business

Our recent social media post showed that despite 85% of construction companies now on Google+ in comparison to 50% in 2014, less than half are yet to share a single post. And out of the 6 that are using it to an extent, including Kier Group, Mitie Group and Willmott Dixon, how many know how to sufficiently use the platform and its tools to their own advantage?

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How are the Top UK Contractors using Social Media Marketing in 2015?

UPDATE – for the latest social media research, view our 2018 posts on how the top contractors are now using Instagram, Twitter, and Google Plus.

For the past few years, we’ve carried out an analysis of how the top main contractors in the UK are using social media to connect with their target audience.

This post will recap on our research from 2014, using the same construction companies reviewed in our previous post in order to analyse their progression (or digression) from the world of social today.

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Social Media Marketing in the Construction Industry at London Build

London Build 2015 is the leading construction exhibition to focus exclusively on London and the South of England.

This two day exhibition, conference, workshop and networking event will take place at the O2 Arena on the 18th and 19th June. The exhibition will be showcasing the latest projects, developments, investment and opportunities in and around the Capital.

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5 More Reasons Why Construction Marketers Should Be Blogging

We are always flogging the virtues of building credibility online to construction markers and the product manufacturers they work for. We discussed 5 reasons why construction companies should be blogging a while back now and that advice is still 100% relevant and appropriate today.

To give a brief overview, those 5 massively important reasons included…

  1. To Show your Technical Expertise
  2. To Prove Industry Leadership
  3. To Voice Opinions on Recent or Upcoming Legislations and Regulations Changes
  4. To Provide Answers to Common Questions
  5. To Support the Reach and Measurement of your Marketing Campaigns

Digital marketing constantly moves on but these points are just as crucial now to achieving your business goals as they ever were.

This post aims to provide you with even more ammunition to take to the purse holders as to why your construction business should be blogging.

Proving your technical expertise and industry knowledge by being helpful and relevant is massively important, now more than ever.

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The use of QR codes and Hashtags in the Construction Industry

For all dedicated marketers, both in the construction industry and elsewhere, finding new ways of interacting and engaging with potential leads has always been a top priority.

And within this fast-moving digital world it becomes all the more important to find out which marketing strategies are most popular, and out of these, which will best ensure your brand gets heard.

This post will discuss the importance of QR codes and hashtags to the construction industry, and how they can be applied to your business in order to achieve the best results.

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Creating Graphs in Excel to Support Your Findings in Google Analytics

Organizing a spreadsheet full of data can feel like an intimidating task to anyone.

However, creating visual data that actually means something to your customers is easier to create in Excel than you may think.

This post will show you 5 easy steps to converting your data into digestible chunks to present in your monthly activity website report.

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Six Insanely Quick Steps to an Actionable Construction Marketing Strategy

Ok, insane might be pushing it, but in this short post we’ll run through six high-impact-at-the-very-least internal exercises that you can take (on your own, or in a small group), that will help you form a solid foundation for an actionable and measurable marketing strategy.

And, because getting to a cohesive and actionable marketing strategy (one that the business will buy into and support you in) takes both time and patience, these sessions will add serious fuel to your existing marketing plan or, it’ll give you the super-sharp tools to get you started on one right now.

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What to Consider When Converting Your Website to Mobile

The ever-evolving world of mobile technology means that the internet can be accessed at any given time or place, and as smartphones are being used with a strong intent to search, interact, or shop, it becomes all the more important for your website to deliver a great user experience on all mobile devices.

This post will discuss what to consider when converting your site to mobile, from choosing the appropriate design and build technique, to avoiding common SEO pitfalls.

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