Posts By: Pauley Creative

What Does Positioning Mean to a Specification Audience?

Clear positioning is a massively influential element to an effective web presence and therefore crucial to your business’ success online and off.

Quite simply;

As a specifier, the easier it is for me to clarify the relevant applications and performance data of any particular building product the easier it is for me to specify.

This post will focus strongly on key customer perspective; understanding their thought process when searching for a product online will enable you to form a business as rewarding and stress-free as possible, for both prospects and existing customers.

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5 Ever-So Simple Tips to Shape a Strong Construction Brand

This post will consider the importance of strong construction brand positioning, which most construction companies could benefit from.

We will explore the five key ways to create successful business messages around the products and services you provide to your key target audiences.

It’s the general job of marketing to provide prospects with:

  • Clarification of their company’s core products
  • The applications relevant to each product or product type
  • The company’s priority supporting services

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New Google Analytics Reports – Acquisition, Behaviour & Conversions

If you’ve logged into Google Analytics this morning you’ll no doubt be seeing the new reports on the left hand side: Acquisition and Behaviour.

Acquisition section replaces the Traffic Sources section along with two new additional reports – Overview and Channels reports.

Google Analytics Acquisition Report

The Behaviour section replaces the Content section but still contains the same reports as before.Read More

Google introduce ‘in-depth articles’ to search results

Google today announced they are introducing a new feature to its search results focused on delivering ‘in-depth articles’ to users who are searching to learn about broad topics.

Google states “10% of users’ daily information needs involve learning about a broad topic. Topics like stem cell research, happiness, and love, to name just a few. That’s why over the next few days we’ll be rolling out a new feature to help you find relevant in-depth articles in the main Google Search results. ”  This move is certainly is relevant for the construction industry.

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Poor User Experience? Don’t upset the Architect

It’s Friday so a bit of a #funtime Friday blog post which is about improving your websites user experience.

User experience (UX) involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system.Read More

What are Google’s 200 Ranking Factors?

When working on SEO campaigns and projects to improve the visibility of websites in search engines, it is essential that every person involved in the project is fully aware of every aspect that affects and impacts how Google perceives your site and then ranks your website in its search engine.

“Why aren’t we on page 1 yet?”

It is the duty of any digital marketer to fully understand each ranking factor prior to getting involved in an SEO project. Why? To manage expectations.Read More

5 things every marketer can do to learn more

First things first, read this quote 3 times before reading the rest of this post:

“The only sustainable competitive advantage you have over your competitors is the ability to learn faster than them and act on it”

Now that you have this drilled into your head, think about how your business is currently going about its marketing. Are you learning faster than your competitors?Read More