Yesterday I was kindly invited to speak at the CIMCIG Digital Marketing Seminar at the Building Centre in London. It was a well attended seminar with a good mix of construction companies and people at all levels within their own respective businesses. I decided to talk about Google Analytics for one reason. I have noticed a massive rise in marketers interested in this area over the last 4-6 months so felt it was necessary to focus on something which is new for many marketers within the construction industry.
I recently was involved in a LinkedIn discussion about the value of a website and how much budget should be allocated to a redesign. I asked what the objective of the website was and to which I got the reply ‘no objectives, it’s just a shop window to our business’. My answer was ‘then spend £0′. A website for any building product manufacturer should never be considered as a shop window. This is the old 1990′s way of thinking about websites, the web has moved on since then and so [...]
For the sake of this post I will assume at this late stage that everyone exhibiting has a rock solid set of objectives for this years Ecobuild. It’s no secret that Ecobuild 2012 delivered nearly 60,000 professionals to one place over three days. 24% were from a specifier background (architecture or design) and the majority from senior decision making roles. From my own experience, most building product manufacturers will typically have three key drivers for exhibiting (in no particular order): To show off new and existing product. To meet existing [...]
4 tips for getting the right fit between building product manufacturers and specialist marketing agencies
Einstein is often credited to have said that the definition of insanity is doing the same thing and expecting different results. If I thought about it too hard I’m fairly sure this is something I can be guilty of and in more aspects of my life than I care to mention.
So the Green Deal has launched with the below two print adverts. What do you think? Does it encourage take up? Does it make you want to find out more?
Many product manufacturers who will be involved in the Green Deal scheme will probably be ramping up their marketing activity to gain some attraction from all the talk about Green Deal. One of the things which has interested me over the last 12 months is whether or not the interest levels in the Green Deal is growing (are people googling ‘green deal’) as awareness increases (or not as we found out recently) or if it’s flatlined throughout the last 12 months.
A few weeks back I discovered SpecifiedBy via LinkedIn Groups, a digital file sharing platform for building product manufacturers. I approached the founder of the platform, Darren Lester to see if he would be up for explaining what SpecifiedBy is and who its for. We know our readers are predominantly marketers from building product manufacturers and therefore felt this would be useful for our readers. If you would like to be part of the BETA testing team of SpecifiedBy platform then please email them here. You will also receive a 12 [...]