Construction Marketing
3 reasons why building product manufacturers need to take note of #socialspec
Recently launched #socialspec invites crowdsourced specification recommendations through social channels (mainly Twitter at the moment). The guys over at Specifiedby product directory have come up with this fantastic idea where Architects and Specifiers can tweet the @socialspec Twitter account with a specific product requirement and @socialspec will in turn ask their followers for any recommendations.
CIMCIG presentation: 10 things to do and check in Google Analytics
Yesterday I was kindly invited to speak at the CIMCIG Digital Marketing Seminar at the Building Centre in London. It was a well attended seminar with a good mix of construction companies and people at all levels within their own respective businesses. I decided to talk about Google Analytics for one reason. I have noticed a massive rise in marketers interested in this area over the last 4-6 months so felt it was necessary to focus on something which is new for many marketers within the construction industry.
5 ways to turn your website into a resource
I recently was involved in a LinkedIn discussion about the value of a website and how much budget should be allocated to a redesign. I asked what the objective of the website was and to which I got the reply ‘no objectives, it’s just a shop window to our business’. My answer was ‘then spend £0′. A website for any building product manufacturer should never be considered as a shop window. This is the old 1990′s way of thinking about websites, the web has moved on since then and so [...]
List of tweeters from #ecobuild 2013
So Ecobuild 2013 draws to a close and many manufacturers and other exhibitors are in the follow up or nurturing process. If you didn’t make the show or followed it on Twitter (like I did) then this may be of interest to you…. Word cloud containing the words from users bio’s who tweeted the #ecobuild hashtag.
How to make Ecobuild pay for Building Product Manufacturers.
For the sake of this post I will assume at this late stage that everyone exhibiting has a rock solid set of objectives for this years Ecobuild. It’s no secret that Ecobuild 2012 delivered nearly 60,000 professionals to one place over three days. 24% were from a specifier background (architecture or design) and the majority from senior decision making roles. From my own experience, most building product manufacturers will typically have three key drivers for exhibiting (in no particular order): To show off new and existing product. To meet existing [...]
4 tips for getting the right fit between building product manufacturers and specialist marketing agencies
Einstein is often credited to have said that the definition of insanity is doing the same thing and expecting different results. If I thought about it too hard I’m fairly sure this is something I can be guilty of and in more aspects of my life than I care to mention.
Green Deal Advertising Campaign – What do you think?
So the Green Deal has launched with the below two print adverts. What do you think? Does it encourage take up? Does it make you want to find out more?
Are people searching the web to find out more about the Green Deal?
Many product manufacturers who will be involved in the Green Deal scheme will probably be ramping up their marketing activity to gain some attraction from all the talk about Green Deal. One of the things which has interested me over the last 12 months is whether or not the interest levels in the Green Deal is growing (are people googling ‘green deal’) as awareness increases (or not as we found out recently) or if it’s flatlined throughout the last 12 months.
Pauley Creative interview digital file sharing platform SpecifiedBy
A few weeks back I discovered SpecifiedBy via LinkedIn Groups, a digital file sharing platform for building product manufacturers. I approached the founder of the platform, Darren Lester to see if he would be up for explaining what SpecifiedBy is and who its for. We know our readers are predominantly marketers from building product manufacturers and therefore felt this would be useful for our readers. If you would like to be part of the BETA testing team of SpecifiedBy platform then please email them here. You will also receive a 12 [...]
5 construction social sites you’re probably not monitoring
All the rave is about commercial social sites like Twitter, Facebook and LinkedIn but since doing quite a few online competitor and mention analysis; I’ve come across some social sites, mainly forums, which I would consider absolute goldmines for information when researching mentions of your brand online. Firstly I’ve some across many conversations about some of the biggest brands in construction that took place back in late 90′s. It’s probably safe to say these companies are not aware of them.
