Blogging
MDi TV Episode 4 – Blogging best practice
This new episode of MDi TV discusses a topic suggested to us by Helen Johnstone from Competitive Advantage in our LinkedIn group. Pritesh explains the reasons for having a corporate blog and what platforms (Blogger, WordPress, Tumblr) are best suited to your business needs. Whether you want to increase quality traffic to your website, build trust through thought leadership or position yourself as the ‘technical expert’ in your industry, blogging has to be done on a consistent basis to reap any rewards. Look at your internal resources to identify who [...]
What makes a blog successful?
Many of you have already started a personal or business blog, and there will be some of you who are contemplating starting a blog in the hope of driving additional traffic to your website. If you are in the ‘contemplating’ category then I suggest you probably need to start pretty soon. The content you write is visible for all on the web and particularly those who are searching to find the answers to their issues, problems and questions. Search engines love blogs too. This is because, unlike your website, the [...]
5 reasons why construction companies should be blogging
This is the first in a series of posts which aims to inspire you (the marketer for your construction company) on how you could use social media platforms and tools such as Blogs, Twitter, Flickr, LinkedIn and YouTube to connect, engage and educate your audience and enhance your brand to meet business objectives. Firstly, let’s get one thing straight. Your marketing efforts should always be geared towards business objective(s), goals and targets (K.P.I’s). Why are you doing it? The last thing you want to do is step into the world [...]
Blogsworth
In the old days we used to say that you needed to give something away. If you were going to make any impression on the world wide web. The same’s still true when it comes to blogging. Each blog must contain at least one item of value – a useful link, a relevant shared thought, a joke perhaps, or some advice which the majority will think worthwhile. If there’s nothing of value readers will be lost. If you get it right, then… the world’s your limit.
