For all dedicated marketers, both in the construction industry and elsewhere, finding new ways of interacting and engaging with potential leads has always been a top priority. And within this fast-moving digital world it becomes all the more important to find out which marketing strategies are most popular, and out of these, which will best
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The use of QR codes and Hashtags in the Construction Industry
Building Awards 2015 Overview
The suggested headline for this blog post is hilarious but totally unprintable, suggested by the very entertaining group technical editor of Building, Thomas Lane. I’d love to use his brilliant witty headline, as the spirit in which it was delivered was reflected throughout the evening. The Building Awards 2015 was a very glamourous affair; however surpassing
Planning the content stage for your product manufacturer website launch
Firstly, it is important not to underestimate this task. Planning and executing the content for a new site is a significant commitment. Often once the build has begun, marketers return to their day job until two weeks before the site is live only to realise the enormity of the task ahead of them. Your marketing
14 Professional Copywriting Secrets Every Specifier Wished You Knew
Ok, I admit it, I put difficult things off. Not always, just sometimes. Because sometimes certain things are just so far out of my comfort zone I can’t bring myself to face them immediately. I know they’ll ultimately be good for me, I’m just a bit daunted by them at the time, so I’ll procrastinate. And
14 Key Stages of a Product Manufacturer Website Build
Your construction website should be at the heart of every tactical marketing channel you employ going forward.
5 Trade Show Marketing Tactics to Take to Ecobuild (and 1 not to bother with)
In the run up to Ecobuild (in the UK), across the Atlantic, two US building materials associations, the National Association of Home Builders (NAHB) and the National Kitchen and Bath Association (NKBA) joined up to create the IBS (International Builders Show) and the Kitchen & Bath Industry Show (KBIS), at the Las Vegas Convention Centre. The International
Poor User Experience? Don’t upset the Architect
It’s Friday so a bit of a #funtime Friday blog post which is about improving your websites user experience. User experience (UX) involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of the practical aspects such as
5 things every marketer can do to learn more
First things first, read this quote 3 times before reading the rest of this post: “The only sustainable competitive advantage you have over your competitors is the ability to learn faster than them and act on it” Now that you have this drilled into your head, think about how your business is currently going about
5 ways to turn your website into a resource
Websites fall into your owned media mix and should be considered as a resource for attracting specific audiences.