We kindly asked Stephen Hamil, Director of Design and Innovation at NBS/RIBA Insight to answer some questions which we had regarding BIM and getting started. We’ve had lots of conversations with clients and prospects over the past 12 months and many are in the ‘wait and see’ boat and then there are some who are
Search Results for: BIM
Guest Post: BIM. Rubbish In, Rubbish Out!
We’ve covered BIM in a couple of blog posts over the last few months, no doubt it is still and will be a big talking point for a long time to come. As a digital marketing agency we are still learning about the subject ourselves. So, for this particular post we asked the legendary social
Infographic: Results of the national BIM survey 2012
To introduce our latest infographic, we have asked Martin Brown, an improvement advocate and consultant for the built environment at Fairsnape, to give us a bit of an overview on BIM and how he sees it working within the built environment. Many of our readers might already know of Martin, but for those who don’t,
5 reasons why BIM isn’t working
Last night saw an impressive gathering of senior industry figures congregated at One Birdcage Walk for the invite only CIMCIG chairman’s event at the equally impressive HQ of the Institute of Mechanical Engineers [IMechE]. On the menu, BIM and the barriers to adoption. Chairman Ian Exall, CIMCIG (and Aqualisa) gave a brief but concise introduction
How standardising product data could drive digitalisation in construction?
Research in the Construction Industry
We live by a simple ethos at Pauley Creative, don’t perform random acts of marketing or act on gut instinct. That is why research sits at the heart of everything we do and is typically the first stage of any project we complete. Why research is so important in construction and the built environment? Simply
Pauley Creative visits UK Construction Week 2019
6 Key Principles to Consider before Marketing a New Building Product
What makes a new building product stand out to your construction audience, and how should they be marketed to?
Rich Media
What is rich media? Rich media offers a more enhanced experience to engage your construction audience; whilst the majority of content marketing involves imagery or text, rich media offers the opportunity to incorporate more advanced marketing features such as video, audio, augmented and virtual reality. Why is it important to you? When it comes