Posts Categorized: Measurement

Why you will see an increase in direct traffic from mobiles in Google Analytics

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Some of you will be keeping a close eye on mobile traffic through to your websites and noticing that the number is constantly increasing month on month, year on year. No doubt, majority of your mobile traffic will be coming from the Apple iPhone and Apple iPad.

Some of you may also dig a bit deeper to analyse where this mobile traffic is coming from (sources) so that you can see which sources to improve or add more resources to. With the launch of iOS6, the iPhones default browser, Safari, now uses Googles secure search (SSL) meaning the keyword or search phrases no longer pass through to analytics tools such as Google Analytics.

The refferer data is also missing which means if you are analysing the sources of mobile traffic you may start to see a dip in traffic sent via Google. Secure search is the reason why you are seeing (not provided) in your keyword report – it is people searching on Google who are logged into their Google accounts.Read More

5 Google Analytics questions you should ask your agency today

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For many who follow this blog you will be aware that we love working with data, especially Google Analytics data. Using Google Analytics to assess the performance of tactics, channels and content effectiveness over periods of time help marketers do better with their online marketing.

Some marketers will use Google Analytics quite a bit and some won’t so I’ve tried to include questions everybody can ask their agencies, designers or in-house web teams today.Read More

On which social sites do Construction Enquirer readers share articles?

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Below is a table to show the most shared content from the Construction Enquirer website since it’s launch a few years ago and where stories are being shared. A total of 4229 shares had been counted from just 586 pages scanned on the Construction Enquirer website.

Predictably, the most shared content is from July probably because more Construction Enquirer readers are now on social networks than ever before and probably still growing. Only 1 story from June made the top 20 stories. The most shared story is the recent ‘No UK firms in world construction top twenty‘ which has been shared 107 times.

The ‘Contract Spy‘ page has been shared on Facebook more than it has done on Twitter or LinkedIn. Interesting?Read More

Marketing to the construction industry in a multi device world

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A few days ago I came across a very interesting slide deck by Michael Lanz, Industry Director at Google (shared by one of my Google+ buddies) about ‘Making the Web Work for You’. The presentation was focusing on the recent web trends, behaviour changes and the choice of devices available which in turn causes an acceleration in sharing on the web today.Read More

The Perfect Lead Generation Dashboard for Construction Marketing Websites

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Are you a construction marketer who hates using Google Analytics because the information you require is so hard to find?

You’re a marketer who doesn’t have time and would prefer everything you need to know all on one screen?

Well, a Google Analytics dashboard might just solve your problems.

We’ve spent the last couple of days creating a number of dashboards in Google Analytics for the Pauley Creative website and our clients.

By creating a lead generation focused dashboard it allows us and others within the business and our clients to get a quick snapshot view. To see quickly how the website is performing and where leads are coming from.

Users don’t need to go through multiple reports or tabs and nor do they need o keep applying lots of filters to get the info we all need.

So what does this dashboard look like?

Dashboards are accessed and created in the ‘Home’ tab located at the top of the screen in Google Analytics. Dashboards are made up of a number of configured widgets which you can create depending on what you want to know.

The dashboard looks something like this (click to enlarge):Read More

Overview of the New Social Media Reports in Google Analytics

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Wondering exactly what the answers are to these questions:

“How many visits have we had to the website from social media sites?”

“How many of those visits turned into enquiries?”

“How many of the total enquiries were influenced or helped by social sources?”

“What value has social media sites generated via the website?”

Look no further than the new ‘Social Report’ in Google Analytics. The report can be found under ‘Traffic Sources’ tab and then clicking on ‘Social’.Read More

Why you should focus your SEO on search terms with more than 4 words (The Long Tail)

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I know of many marketers who spend a lot of effort, time and money trying to get their websites to rank high within search engines for head terms, high volume keywords such as bricks, rainwater harvesting, loft insulation, wall ties, LED lights, cladding, aluminum cladding, roof tiles, silver taps and so on. Whilst these types of keywords are attractive because they come with high volumes of traffic it’s not really what you should be focusing ALL of your time, effort or money on. I haven’t come across many marketers who spend time looking at or focusing on the ‘long tail’, you know, the one’s who are about to send you an enquiry. Let’s just remind ourselves of what the long tail actually means:Read More

What is (not provided) in Google Analytics and why is it my number one keyword?

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Have you logged into Google Analytics recently and noticed a certain keyword slowly rise to the #1 spot in your Keyword Report?

(not provided) google analyticsBack in October 2011, Google announced it would encrypt (SSL) searches performed by those who are logged into their Google Accounts (Gmail, YouTube, Reader, Analytics etc) which means sites will no longer receive the referral search term from these searchers. This makes it difficult for SEOs like us to optimise websites for particular keywords or search terms but it also helps us identify how many people could be seeing personalised search results. In Google Analytics you will see all encrypted searches grouped under (not provided).Read More

Measuring Brand Awareness for Construction Product Manufacturers

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Using Google Analytics to measure the performance of your website can reveal so many useful insights and give you some really good actionable outcomes. At Pauley Creative, prior to doing any form of online marketing we carry out an extensive website technical audit which includes a full Google Analytics audit & analysis so that we can recommend actions, activities and projects based on data, and data which actually means something and can be benchmarked and measured against. It’s all well and good saying “Visits to our website increased by 130%” but what if I told you that 90% of those visitors stayed on your website between 1 second and 10 seconds? Not so successful now huh?

This is where Advanced Segments in Google Analytics can really help you understand and breakdown those larger numbers into more smaller, more meaningful numbers. Firstly, Google Analytics already comes with some pre-defined advanced segments for you to choose from. These are great but they are basic segments such as ‘search traffic’ which will display all the stats only for those who came to your website from a search engine or ‘mobile visits’ or ‘non-bounce visits’. However, Google Analytics does allow you to create your own segments based on the type of website you have and the information you want to extract from the analytics software.Read More

MDi TV Episode 12 – How to set up Goals in Google Analytics for your Construction Products Website

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In this episode of MDiTV Pritesh will show you how to create and set up goals in Google Analytics to measure conversions on your website such as downloads, registrations, subscriptions or sign ups. Pritesh then explains what the conversion report looks like and how to interpret the data to find which sources of traffic are effective at achieving the most conversions. Any questions please do tweet us @PauleyCreative or let us know of any topics which you would like us to cover in any future episodes of MDiTV.

Enjoy!