Posts Categorized: Digital Marketing

What is digital marketing and how do I choose the right agency?

What is Digital Marketing?

Digital Marketing is the marketing that you do online which supports, integrates with and helps to measure the marketing you do offline. B2b digital marketing is often aligned to business goals such as lead generation and nurturing, brand awareness and customer relationship management [CRM].

Digital marketing is about embracing new technologies and integrating these new techniques with the more traditional marketing approaches to effectively market your company to the right audience.

Unlike some traditional methods, there is no smoke and mirrors with digital marketing, it can be measured, monitored and refined.

From where I’m standing, there are three key factors that impact the success of any modern digital marketing plan…

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Creating Graphs in Excel to Support Your Findings in Google Analytics

Organizing a spreadsheet full of data can feel like an intimidating task to anyone.

However, creating visual data that actually means something to your customers is easier to create in Excel than you may think.

This post will show you 5 easy steps to converting your data into digestible chunks to present in your monthly activity website report.

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6 Key Content Strategies for Construction Marketers for 2015

Recently I’ve attended two marketing events: the Content Marketing Show in Brighton and Digital Marketing Show at the London Excel.

Whilst listening to all these industry experts it became evident that over the past year there has been a sudden resurgence in real creativity.

Here’s a quick debrief of what I learnt from both exhibitions…

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Planning the content stage for your product manufacturer website launch

Firstly, it is important not to underestimate this task. Planning and executing the content for a new site is a significant commitment. Often once the build has begun, marketers return to their day job until two weeks before the site is live only to realise the enormity of the task ahead of them.

Your marketing agency should be highlighting the importance of your website content upfront. Not only because it’s a large task but also because content is probably the most important aspect to get right.

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How NOT to write a Google+ Post For Search Engines

A bit of a quick confession post this.

Having just learnt an important lesson about posting in Google+ I thought I’d share it with you.

You will all enjoy your weekends that little bit more believe me…

Whilst checking various search terms like “Pauley Creative Marketing” in various different search engines I came across a result that I didn’t expect.

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Something Left Field – A Totally MozCon Experience

Good marketers talk about telling stories.

When you write content, when you create video, when you design an infographic, tell a story.

So I’m gonna tell you about my MozCon experience.

Zeph, Suarev, Sarah Bird, Lexie and a few others…. there are “actionable” items in here for you! Just bear with me for the first 500 words please.

Nathalie I stole your words for the title, because I think this qualifies…

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The 7 Quick Optimisation Rules for Construction Companies Using Google+

Last year, at the launch of Google+ we spent some time looking at the features and the potential of the new social media platform and how it can be best utilized for business. We also took a look at what Google+ is able to teach marketers about segmentation.

As the popularity of the site grows, the SEO benefits of Google+ have become a hot topic amongst its ever-increasing number of users. According to Dustin W. Stout, Google+ now have more active users than any other social media site outside of Facebook. That’s pretty impressive for a platform created less than a year ago.

Many of the Google+ users now want to understand how the platform can help with them with their SEO efforts and how they can implement a Google+ SEO strategy.

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12 Priority Construction Marketing Challenges for the New Year

Forget Predictions, What Will You Do Differently in 2014? 2015?

Updated Jan 2015

It’s still true that the majority of generic B2B marketing predictions mean very little to the modern construction marketing professional.

Whether its building products, materials, contractors or professional services within construction generally, the route to market is typically protracted and complicated.

Let’s be kind to ourselves again this year.

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