Nick’s weak attempt at dabbing didn’t impress the BMF members
This week I was delighted to give a talk on the importance of an action plan and an integrated digital marketing strategy to members of the BMF [Builders Merchant Federation] at their annual members day conference.
In this post are the presentation slides followed by a write up of the key points raised…
What is Digital Marketing?
Digital Marketing is the marketing that you do online which supports, integrates with and helps to measure the marketing you do offline. B2b digital marketing is often aligned to business goals such as lead generation and nurturing, brand awareness and customer relationship management [CRM].
Digital marketing is about embracing new technologies and integrating these new techniques with the more traditional marketing approaches to effectively market your company to the right audience.
Unlike some traditional methods, there is no smoke and mirrors with digital marketing, it can be measured, monitored and refined.
From where I’m standing, there are three key factors that impact the success of any modern digital marketing plan…
Organizing a spreadsheet full of data can feel like an intimidating task to anyone.
However, creating visual data that actually means something to your customers is easier to create in Excel than you may think.
This post will show you 5 easy steps to converting your data into digestible chunks to present in your monthly activity website report.
Recently I’ve attended two marketing events: the Content Marketing Show in Brighton and Digital Marketing Show at the London Excel.
Whilst listening to all these industry experts it became evident that over the past year there has been a sudden resurgence in real creativity.
Here’s a quick debrief of what I learnt from both exhibitions…
Firstly, it is important not to underestimate this task. Planning and executing the content for a new site is a significant commitment. Often once the build has begun, marketers return to their day job until two weeks before the site is live only to realise the enormity of the task ahead of them.
Your marketing agency should be highlighting the importance of your website content upfront. Not only because it’s a large task but also because content is probably the most important aspect to get right.
A bit of a quick confession post this.
Having just learnt an important lesson about posting in Google+ I thought I’d share it with you.
You will all enjoy your weekends that little bit more believe me…
Whilst checking various search terms like “Pauley Creative Marketing” in various different search engines I came across a result that I didn’t expect.
Good marketers talk about telling stories.
When you write content, when you create video, when you design an infographic, tell a story.
So I’m gonna tell you about my MozCon experience.
Zeph, Suarev, Sarah Bird, Lexie and a few others…. there are “actionable” items in here for you! Just bear with me for the first 500 words please.
Nathalie I stole your words for the title, because I think this qualifies…
In the days leading up to BrightonSEO I was pretty excited.
Not ‘can’t-sleep’ excited you understand, more ‘expecting-a-new-book-to-arrive-from-Amazon’ excited.
I’d not been before you see, but this year would be different.