Posts Categorized: Digital Marketing

The 7 Quick Optimisation Rules for Construction Companies Using Google+

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Last year, at the launch of Google+ we spent some time looking at the features and the potential of the new social media platform and how it can be best utilized for business. We also took a look at what Google+ is able to teach marketers about segmentation.

As the popularity of the site grows, the SEO benefits of Google+ have become a hot topic amongst its ever-increasing number of users. According to Dustin W. Stout, Google+ now have more active users than any other social media site outside of Facebook. That’s pretty impressive for a platform created less than a year ago.

Many of the Google+ users now want to understand how the platform can help with them with their SEO efforts and how they can implement a Google+ SEO strategy.

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12 Priority Construction Marketing Challenges for the New Year

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Forget Predictions, What Will You Do Differently in 2014? 2015?

Updated Jan 2015

It’s still true that the majority of generic B2B marketing predictions mean very little to the modern construction marketing professional.

Whether its building products, materials, contractors or professional services within construction generally, the route to market is typically protracted and complicated.

Let’s be kind to ourselves again this year.

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Sharing our Net Promoter Score Results

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So I am two months in and my first task of finding out our Net Promoter Score [NPS] is complete.

My name is Steph and I am the newest recruit to the Pauley Creative team. My role within Pauley creative is Accounts Manager, it is my job to ensure all our customers are happy and to make sure the level of service we provide is the best it can be. So finding out our NPS was a good starting point.Read More

New Google Analytics Reports – Acquisition, Behaviour & Conversions

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If you’ve logged into Google Analytics this morning you’ll no doubt be seeing the new reports on the left hand side: Acquisition and Behaviour.

Acquisition section replaces the Traffic Sources section along with two new additional reports – Overview and Channels reports.

Google Analytics Acquisition Report

The Behaviour section replaces the Content section but still contains the same reports as before.Read More

100 Days to Nail Your Digital Marketing Strategy

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Updated Sept 2016

Is your marketing strategy for the year ahead in hand?

Are you ready to hit the ground running?

Are your monitoring tools, marketing measures and tactical approaches (PPC, SEO, CRM, lead generation, content plan, automation etc) agreed for the coming year?

As James Cameron (Film Director – Google him) once said;

Hope is not a strategy. Luck is not a factor. Fear is not an option.

If the last week or three are a barometer for the coming few months, it seems this year more than previous years, is going to the busiest ever for Pauley Creative and it’s clients.

Understanding what worked this year, what needs improving and what needs killing stone dead will be an essential foundation for building the next years plan…
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6 Books That Will Transform The Way You Think About Marketing Your Building Products Business

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I’m like a sponge to information that is relevant to me, but…

I’m impatient.

If I don’t learn something relevant immediately, like in the title, or at least on the first page, books tend to get binned.

Other stuff gets done. I’m a pragmatist, that’s just the way it is.

In fact, I’ll only actually read an entire book if it is so unmissable, so relevant, so enthralling that I’m hooked from the word go. Maybe you’re the same?Read More

5 things every marketer can do to learn more

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First things first, read this quote 3 times before reading the rest of this post:

“The only sustainable competitive advantage you have over your competitors is the ability to learn faster than them and act on it”

Now that you have this drilled into your head, think about how your business is currently going about its marketing. Are you learning faster than your competitors?Read More

How to Select A Specialist Digital Marketing Agency The Right Way

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There is something about the way the construction industry buys marketing services and the way some ‘full service’ or traditional agencies sell their services that has an ever-decreasing-circles feel about it.

Einstein is often credited to have said that the definition of insanity is; Doing the same thing and expecting different results.

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Why a cut in marketing budgets might not be a bad thing for marketers

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Over the last few months there has been various studies released focusing on headcount and marketing budgets as we approach 2013. Research conducted by Lead Edge ‘Construction Market Barometer‘ recently showed that 28% of companies are expecting no change to their marketing budget, with 36% expecting growth. Whilst that is a good sign I personally also think that leaves more room for random acts of marketing (do more! do more of the less effective stuff!!).

Which means the remaining 36% of companies surveyed are looking at reducing marketing budgets. I can only assume that the companies which belong in this bucket are trying to assess which tactics, channels and strategies to cut or eliminate as we move closer to 2013.Read More

Has your site been affected by Google algorithm updates?

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Over the last 12 – 18 months or so Google has introduced a number of major updates/rollouts to its algorithm all of which are to bring better quality results to its users. By doing so it has to down rank, sometimes eliminate, some sites from its index which are deemed as spammy, contain low quality content or just simply sites which contain content available elsewhere (duplicated content). One of the biggest updates caused sites to be penalised because of unnatural link profiles – if you have been caught with an  unnatural link profile then your webmaster (who ever looks after your website) should have received a notification from Google regarding this and that action is required.Read More