How NOT to write a Google+ Post For Search Engines

A bit of a quick confession post this.

Having just learnt an important lesson about posting in Google+ I thought I’d share it with you.

You will all enjoy your weekends that little bit more believe me…

Whilst checking various search terms like “Pauley Creative Marketing” in various different search engines I came across a result that I didn’t expect.

Search Results with Google+ post

Search Results with Google+ post

“Pauley Creative Don’t Really Go In for Construction Marketing…?!!”

Hmmm. Pretty sure that isn’t what I had in mind.

My super-quick lesson for today is this…

  • Google+ takes the first 60 characters of any post and uses it in search results in the same way it would a website page title.

Therefore, we need to think a little harder about the first line (or the first 60 characters) of any Google+ posts.

We need to consider that this first line will do the same job as the ‘page titles’ of your core web pages, landing pages, blog posts and so on is basic search.

Or this happens…

Pauley Creative, Construction Marketing

Pauley Creative doesn’t do Construction Marketing… WHAT?!



Oh, Bugger.

The actual post in Google+ (very innocently) looks like this:


Gogle+ Intro line

Google+ Post with unintended consequences…

And the pic below shows those first 60 characters of the intro line within the post is used to create the top portion of the search listing in Google.

Google+ misses the point!

Google+ misses the point!

In testing the effectiveness of a ‘we-won-an-award’ type post across social platforms I have stumbled upon this funny (if a little worrying) result.

Update: The other thing I learnt was that if you’re not logged into a Google tool of some kind you wouldn’t see it at all. So all is not lost.

Ps. Clearly, what I have done here was on purpose and I’m very cleverly showing off how I can manipulate search engines (not).


About Stuart Dinnie

Stuart has worked in the world of digital marketing for over 15 years. With his measured and planned approach, he has delivered robust digital strategies for construction companies to achieve real business growth. He now heads up the team at Pauley Creative as Managing Director and is leading his team & clients towards digital marketing excellence. He’s worked with over 100 construction clients; helping them on their digital transformation journey, providing sustainable strategies that return year on year incremental growth, delivering award-winning websites and adding value from board level to marketing assistant.

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