More than 48% of US adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business is likely struggling.
At the same time, a majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business.
All this from the Marketing Vox blog. Read More.
There are evidently many questions that can be asked from the outset to develop good brief and no doubt you’ve collated many of them already. From my perspective I want to know 4 things: The objective, the assets available, as much about the audience as possible and the journey you’d like them to take. With these questions answered you will be very well armed to create an utterly storming brief. Read More
Self-help is not a new idea. Samuel Smiles wrote “The spirit of self-help is the root of all genuine growth in the individual” back in the late nineteenth century (golly, how he could have made a name for himself today…).
Anyway, the logical next step on your road to a better personal space – once you’ve built up sufficient confidence and penned your life strategy with help from the world renowned Tony Robbins – is Personal Branding. In the grand scheme of things Personal branding has been around for about 37 seconds and yet it has a massive following and a multitude of experts. Read More