Posts Categorized: Content Marketing

5 Huge Lessons I’ve Learnt about Content Marketing in Construction

Content marketing in construction

Starting a new construction marketing role is always daunting, particularly when you’ve had no previous experience in the area and therefore have limited knowledge on what it’s all about. In fact, most fresh-faced marketers, whether in the construction industry or not, don’t have a clue what they’re actually getting themselves into…

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A Simplistic Guide to Content Creation

Content creation should always be particularly high on your list of priorities. As discussed in our previous post ‘How to measure the value of blog content’, it really is one of the most effective ways for construction marketers to demonstrate their expertise, sell their services and appear high in search.

However, as much as content is crucial to any business, you should always have a justifiable reason for writing a particular post or case study in the first place. Not only will this enable you to write more effectively, it will enable you to avoid wasting precious working hours on a blog post that serves no real purpose.

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5 More Reasons Why Construction Marketers Should Be Blogging

We are always flogging the virtues of building credibility online to construction markers and the product manufacturers they work for. We discussed 5 reasons why construction companies should be blogging a while back now and that advice is still 100% relevant and appropriate today.

To give a brief overview, those 5 massively important reasons included…

  1. To Show your Technical Expertise
  2. To Prove Industry Leadership
  3. To Voice Opinions on Recent or Upcoming Legislations and Regulations Changes
  4. To Provide Answers to Common Questions
  5. To Support the Reach and Measurement of your Marketing Campaigns

Digital marketing constantly moves on but these points are just as crucial now to achieving your business goals as they ever were.

This post aims to provide you with even more ammunition to take to the purse holders as to why your construction business should be blogging.

Proving your technical expertise and industry knowledge by being helpful and relevant is massively important, now more than ever.

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What Does Positioning Mean to a Specification Audience?

Clear positioning is a massively influential element to an effective web presence and therefore crucial to your business’ success online and off.

Quite simply;

As a specifier, the easier it is for me to clarify the relevant applications and performance data of any particular building product the easier it is for me to specify.

This post will focus strongly on key customer perspective; understanding their thought process when searching for a product online will enable you to form a business as rewarding and stress-free as possible, for both prospects and existing customers.

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How Simple Strategy Brings Construction Projects and Track Cycling Together

construction-cycling

Great teamwork beats power and strength (That’s me in the middle)

This post is a great excuse to tell you a bit more about me; what I do, stuff I love and where the two came together rather unexpectedly at a recent visit to the Velodrome.

Before I begin this post I really ought to introduce myself.

I’m Suzanne Golder, content lead for Pauley Creative. I’m responsible for driving the delivery of successful content strategy for our clients.

My recent visit to ride at the Velodrome brought two of the things that I love together. Construction and Cycling.

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