Internet guru Seth Godin, says: “If you have more than seven items in a pull down list, you have failed.” I don’t think he’s wrong particularly when he applies this to drop down lists; it’s worth reading [read Seth’s blog here].
There is undeniably something about seven…
I won’t go into a numerology debate, but it is undeniably true that if a drop down list on a web site contains more than about seven items, it’s too long. I know, you can’t help if you have to list every possible country that might be purchasing from you but making someone search for the UK under U, on a web site that sells predominantly to the UK, is just plain daft. Similarly if I’m trying to buy the company’s best selling line – a ladder- then should I have to trawl through an alphabetical listing of access equipment to get to it?
It’s all about something that I keep banging on about – and for which I make no apology. Put yourself into your customers’ shoes and just take a look at your public profile. If your web site is littered with occurrences of more than seven choices, do something about it.