Products sales flat – Digital marketing for construction products

I see that the Construction Activity Barometer from Ernst & Young and the Construction Products Association indicates that product sales were broadly flat during the first quarter of 2010 but that product manufacturers are anticipating growth in sales in the second quarter. This is hardly surprising given the economic climate and the forthcoming election. You can read the full press release from the Construction Products Association [Downloads a pdf].

While construction product sales might indeed increase in the next quarter, no-one is expecting rapid growth and competition will be fierce. Building product manufacturers would be well-advised to look at their marketing budget and try some new initiatives to drive additional sales.

The move is definitely towards digital marketing, with exhibitions, direct mail and offline advertising not necessarily suffering but being becoming more targeted and integrated as result. And the reason is: a good digital marketing strategy can achieve so much more for less. If you really still don’t believe this, give me a call and let’s run through your current marketing spend. I think you’ll be surprised both by what can be achieved and also what can be measured…

About Stuart Dinnie

Stuart has worked in the world of digital marketing for over 15 years. With his measured and planned approach, he has delivered robust digital strategies for construction companies to achieve real business growth. He now heads up the team at Pauley Creative as Managing Director and is leading his team & clients towards digital marketing excellence. He’s worked with over 100 construction clients; helping them on their digital transformation journey, providing sustainable strategies that return year on year incremental growth, delivering award-winning websites and adding value from board level to marketing assistant.

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