I see that the Construction Activity Barometer from Ernst & Young and the Construction Products Association indicates that product sales were broadly flat during the first quarter of 2010 but that product manufacturers are anticipating growth in sales in the second quarter. This is hardly surprising given the economic climate and the forthcoming election. You can read the full press release from the Construction Products Association [Downloads a pdf].
While construction product sales might indeed increase in the next quarter, no-one is expecting rapid growth and competition will be fierce. Building product manufacturers would be well-advised to look at their marketing budget and try some new initiatives to drive additional sales.
The move is definitely towards digital marketing, with exhibitions, direct mail and offline advertising not necessarily suffering but being becoming more targeted and integrated as result. And the reason is: a good digital marketing strategy can achieve so much more for less. If you really still don’t believe this, give me a call and let’s run through your current marketing spend. I think you’ll be surprised both by what can be achieved and also what can be measured…
