Email marketing
How product manufacturers can make their email marketing more social
Email marketing remains one of the main communication mediums in the construction industry. Building product manufacturers use it to update their customers and prospects on new products, to promote exclusive discounts and discuss industry news. There are articles floating about saying that social media will ‘kill’ email but these forget the most important point; you need an email address to have a social media account in the first place! Email is not going away but the way it is used for marketing needs to adapt and align with the changing [...]
Email marketing report 2011: Government sector still leading the pack
Last year we discussed the results of the UK email marketing benchmark report published by Sign-Up.to, showing that the Government sector was leading the way in open and click through rates for email campaigns. The same benchmarking report has been published for 2011 and not much has changed. The Government sector is currently ahead of the other 22 industry sectors surveyed with an open rate of 34.06% which is lower than last year’s 35.6% but their click through rates have risen slighly from 9.08% in 2010 to 9.23% in 2011. [...]
