The new terms and abbreviations used online can be confusing for someone who is new to digital marketing and the world of social media. Therefore, we have compiled a list of some of the most commonly used words and terms to help you make sense of what people are talking about. This list is not conclusive and if you have any other terms that you think we should add then please let us know in the comments section.
Blog: A blog is an online journal that is updated on a regular basis with entries that appear in reverse chronological order. Blogs can be about any subject and are usually written in a conversational style to encourage comments and discussion.
Bounce Rate: the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.