Posts Categorized: Social Media

Link to Success

If you understand the importance of links – and anyone contemplating social media marketing simply must – then you will also appreciate that creating good quality content is the key to the whole exercise. We discussed this in the last edition of My Digital Insider which looked at Social Media Marketing for construction companies. As the social media network becomes more and more part of our daily activity and the lines of communication between business and personal life become less distinct, so the opportunities for your staff to create these links increases. Which means that – as long as those engaged in link creation understand the dangers of inappropriate or poor quality links – you can share out the job. 

Here are just a few link creation ideas. You probably wouldn’t want to use them all, but this does provide a useful checklist if only to remind you that the presentation your MD gave to his chartered institute could be posted to his social networking profile or the video demonstrating the installation method of the  ‘pour and roll’ roof membrane product for a major project would look great on YouTube for prospects and customers to view.

How important is marketing to Main Contractors when it comes to product specification?

For many construction product manufacturers, achieving product specification early on in the complex design and build process is a key sales and marketing objective. Early involvement from product manufacturers allows the education and collaboration process with Specifiers (Architects, lead engineers, designers etc), a key influencer, to become easier and to ensure the best product is specified for the job/project whilst also providing the manufacturer with the ability to better manage the process and ensure there is very little room for a change in specification.Read More

How are the Top 15 House Builders using social media?

Yesterday, I did an analysis on the top 15 construction companies and how they utilised their social media profiles to enhance brand perception, improve customer service, educate and engage with the rest of the construction market.  This analysis follows the same format and criteria but this time focuses on the top 15 house builders within the UK. Again, I used the data produced by The Construction Index.

I analysed the Twitter profile for each house builder and checked to see if they were actually Tweeting and engaging with their followers, LinkedIn profile to see if they had a company page and had set up their own groups to build little online communities and finally Facebook to see if they were targeting and engaging with consumers who were looking to buy a new home. I also viewed their corporate websites to see if they had links to their social media profiles from their homepage, had analytics installed, incorporated a blog within their site and finally if they had an RSS or email feed available for keeping up with the latest news.Read More

How are the top 15 construction companies using social media?

Read our 2015 update of this post here.

One of the top questions when embarking on a social media marketing strategy is “Where are my prospects and customers hanging out?”. I originally wanted to focus on very niche markets, pick a handful of companies and analyse their profiles in order to then report on how they are embracing and utilising social media channels to enhance brand perception, improve customer service, educate and engage with the rest of the construction market.Read More