This episode of Whiteboard Wednesday features Pritesh and Ayaan talking about how to manage your time effectively on social media. They discuss the importance of defining business goals and objectives before developing your social media strategy and then allocating your time according to how active your audience is on the various social networks. Tools such as Google alerts makes it easier to monitor product and brand mentions, whilst Hootsuite and Tweetdeck allow you to schedule tweets thereby helping with time management. Pritesh and Ayaan also suggest a 30 minute plan of activities you can do every day to manage your social presence. This can vary slightly for every business, depending on your objectives and your internal resources (eg size of marketing team).
You may also want to read our blog post on social media time management.