Research has been carried out by the NBS on what exactly architects and specifiers are looking for from product manufacturers when choosing products and services and how they see specifications developing in the future. With over 500 respondents the results highlight some interesting points that construction product manufacturers must take into consideration. It is important to know what information your prospects are looking for and therefore these survey results will show what’s valuable to specifiers when they are choosing products.
Type of information wanted
Making sure your website is working for you and contains the right type of information is vital for product manufacturers. In the survey, 90% of specifiers indicated that the main resource they use when writing specifications are product manufacturers’ websites. This is a huge number and if your website is not optimised for search (for both branded and non-branded keywords), how will architects and specifiers find it? When they do land on your website, have you got the appropriate content, such as product guides, brochures, whitepapers that they can download or newsletters that they can subscribe to? If not, these prospects may end up going to your competitors for the information they require.