CIMCIG ‘Social Media Marketing to Architects’ Presentation

CIMCIG kindly invited me to present at the Marketing to Architects half-day seminar on the subject of ‘Social Media Marketing to Architects’. Majority of the audience were marketers from Product Manufacturing companies and a handful of marketers from software providers and design services. 89 marketing and business development professionals attended the event which was great news for the organisers and presenters. The event provided a unique networking opportunity and gave delegates a chance to learn about enhancing existing communication channels and integrating new channels into their marketing mix to target and communicate with Architects more effectively.

Key points from the presentation:

  • Plan and research your audience. Where are they discussing topics online? What forms of communication channels do they use?
  • Take the time to listen to what architects discuss and talk about online.
  • Respond and engage with Architects. Provide them with content which is of value and helps Architects, Specifiers and Engineers to choose your products and establish a relationship with your brand.
  • Nurture Architects and help them through the specification process at various touch points.
  • Don’t always talk about yourself. Provide informative content to Architects.
  • Get other departments involved, social media can be a business tool.

CIMCIG organise and host a wide variety of events aimed at construction marketing professionals. Have a look at what else is happening this year: http://www.cimcig.org/events.php

About Pauley Creative

Pauley Creative is the digital marketing agency for the construction industry. We create, build and manage brand awareness and lead generation strategies for building product manufacturers within the construction industry. You can follow us on Twitter here - click here.

4 Responses to “CIMCIG ‘Social Media Marketing to Architects’ Presentation”

  1. Colin from Corinium Stoves

    Hi Pritesh

    I think that you really ought to know that your presentation was the most lively, usefully informative and interesting of the whole day. For some , including me, it was also the most useful.

    We will certainly take on board the opportunities you introduced and will get in touch when we have a future campaign.

    Reply
  2. Pritesh Patel

    Thank you for the very kind comment Colin, glad you found it useful.

    Social media is definitely a channel which you can use to engage with Architects, understand their needs and requirements and then form your campaigns/strategies around this qualitative feedback. Such a low cost tool to do some research right? All too often, marketers develop campaigns assuming they know what architects want but haven’t actually spoken to them or conducted any form of research prior to campaign development. As the saying goes “Don’t shout at me, talk to me”.

    Remember, if you help them, they will help you.

    Reply
  3. Su Butcher

    Hi Pritesh,
    Thanks for namechecking the Architects Twitter League.

    I follow over 1200 architects, practices and emerging professionals with the account and we have over 4000 followers worldwide.
    If any of your contacts would like to ask them a question they would like to answer they are welcome to get in touch via http://www.justpractising.com/

    Reply

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