Posts Categorized: Building Product Manufacturers
Integrating your online and offline construction marketing strategies
The new year is quickly approaching and many businesses have already planned their 2011 marketing strategies. However, for those who haven’t yet, this post provides useful tips and guidelines for integrating your online and offline marketing activities to ensure maximum impact and effectiveness. Some companies in the construction industry still keep their offline and online marketing activities separate, leading to confused messages, inconsistency and wasted budgets.Read More
Social product marketing for product manufacturers in the construction industry
The advent of social media has led to new strategy development and various opportunities to do business in different ways. This post will focus on product manufacturers and how they can combine traditional marketing methods with social media to increase brand awareness and purchase intentions. This strategy is referred to as ‘social product marketing’. It is based on the concept of the hierarchy of effects model, developed by Lavidge and Steiner (1961), which argues that people pass through several stages from product awareness, to preference and eventually to purchase. This model can also be applied in a B2B context because company decision-makers go through similar stages when deciding which firm to do business with.Read More