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Content management is great but if the person nominated to update the web site, can’t, won’t or doesn’t, you’re in big trouble.
Don’t just assume that because someone has a link and a web browser they’re going to make a good job of it.
Any half-decent web developer should have a proper training programme and ongoing support, because of staff changes and the fact that people forget things, even if they have been trained.Read More
It’s all very well blogging, emailing or twittering for the sake of it. But if it’s just banal space-filling nonsense your followers will quickly melt away.
One of the best ways to find relevant topics is to set up a daily Google Alert so that you get the latest online news about your markets to write about.
And of course it’s utterly free. How do you use yours?
* Google,
* Alerts,
* Content,
The premise is simple: Internet Explorer 6 is antiquated, doesn’t support key web standards, and should be phased out. This isn’t about being anti-Microsoft, it’s about making sure that we encourage people to move to modern browsers such as IE8, Firefox, Chrome, Safari and Opera. IE6 accounts for up to 20% of web usage, primarily via business users. Clients pressure designers to ’force’ sites to work in IE6, and designers, not wanting to lose business, comply, using hacks and workarounds. This wastes time and money. While Microsoft is encouraging companies and developers to move on from IE6, designers need to unite, and we all need to move on.Read More
Our new trading name ‘Pauley Creative’ is the marriage of our two core services; Brand Management and Digital Media.
The name change, albeit slight, signifies the end of our short term objective – to raise awareness of our expert digital marketing offering – which has been incredibly successful.
We will now continue to focus on our longer term plan – to lead the way in ‘Straightforward. Measurable. Marketing’ for our existing and new business to business clients – as Pauley Creative.Read More
Now you might say I am clearly easily pleased, yet every now and then you see something that is so simple yet so brilliant that you really wished you’d thought of it first. This brilliant image is one such something. “I shot the Serif” courtesy of artist Tom Gabor
We did it again. Three brave runners. Once again, donning the running boots and taking to the redways around MK to complete the 13 point something miles in (not-so) record times.
The eleventh annual NSPCC MK Half marathon saw around 1000 runners in various states of health & fitness plod around the finest new town in the area.
You can view the official website here: www.mkhalfmarathon.org.uk
More than 48% of US adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business is likely struggling.
At the same time, a majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business.
All this from the Marketing Vox blog. Read More.
There are evidently many questions that can be asked from the outset to develop good brief and no doubt you’ve collated many of them already. From my perspective I want to know 4 things: The objective, the assets available, as much about the audience as possible and the journey you’d like them to take. With these questions answered you will be very well armed to create an utterly storming brief. Read More
Self-help is not a new idea. Samuel Smiles wrote “The spirit of self-help is the root of all genuine growth in the individual” back in the late nineteenth century (golly, how he could have made a name for himself today…).
Anyway, the logical next step on your road to a better personal space – once you’ve built up sufficient confidence and penned your life strategy with help from the world renowned Tony Robbins – is Personal Branding. In the grand scheme of things Personal branding has been around for about 37 seconds and yet it has a massive following and a multitude of experts. Read More
It is a little known fact that this beautiful chair features in Toy Story 2, however more excitingly than that it’s being reintroduced by Vitra.
Long live the Pretzel Chair.
