100 Days to Nail Your Digital Marketing Strategy

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Updated Sept 2016

Is your marketing strategy for the year ahead in hand?

Are you ready to hit the ground running?

Are your monitoring tools, marketing measures and tactical approaches (PPC, SEO, CRM, lead generation, content plan, automation etc) agreed for the coming year?

As James Cameron (Film Director – Google him) once said;

Hope is not a strategy. Luck is not a factor. Fear is not an option.

If the last week or three are a barometer for the coming few months, it seems this year more than previous years, is going to the busiest ever for Pauley Creative and it’s clients.

Understanding what worked this year, what needs improving and what needs killing stone dead will be an essential foundation for building the next years plan…
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Google introduce ‘in-depth articles’ to search results

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Google today announced they are introducing a new feature to its search results focused on delivering ‘in-depth articles’ to users who are searching to learn about broad topics.

Google states “10% of users’ daily information needs involve learning about a broad topic. Topics like stem cell research, happiness, and love, to name just a few. That’s why over the next few days we’ll be rolling out a new feature to help you find relevant in-depth articles in the main Google Search results. ”  This move is certainly is relevant for the construction industry.

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Poor User Experience? Don’t upset the Architect

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It’s Friday so a bit of a #funtime Friday blog post which is about improving your websites user experience.

User experience (UX) involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system.Read More

6 Books That Will Transform The Way You Think About Marketing Your Building Products Business

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I’m like a sponge to information that is relevant to me, but…

I’m impatient.

If I don’t learn something relevant immediately, like in the title, or at least on the first page, books tend to get binned.

Other stuff gets done. I’m a pragmatist, that’s just the way it is.

In fact, I’ll only actually read an entire book if it is so unmissable, so relevant, so enthralling that I’m hooked from the word go. Maybe you’re the same?Read More

What are Google’s 200 Ranking Factors?

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When working on SEO campaigns and projects to improve the visibility of websites in search engines, it is essential that every person involved in the project is fully aware of every aspect that affects and impacts how Google perceives your site and then ranks your website in its search engine.

“Why aren’t we on page 1 yet?”

It is the duty of any digital marketer to fully understand each ranking factor prior to getting involved in an SEO project. Why? To manage expectations.Read More

5 things every marketer can do to learn more

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First things first, read this quote 3 times before reading the rest of this post:

“The only sustainable competitive advantage you have over your competitors is the ability to learn faster than them and act on it”

Now that you have this drilled into your head, think about how your business is currently going about its marketing. Are you learning faster than your competitors?Read More

3 reasons why building product manufacturers need to take note of #socialspec

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Recently launched #socialspec invites crowdsourced specification recommendations through social channels (mainly Twitter at the moment).

The guys over at Specifiedby product directory have come up with this fantastic idea where Architects and Specifiers can tweet the @socialspec Twitter account with a specific product requirement and @socialspec will in turn ask their followers for any recommendations.Read More